09:00 Chair’s Welcome And Opening Remarks

Strategic partnerships and outsourcing for cost optimisation

09:10 Developing A Network Optimisation Strategy To Maximise ROI And Deliver Outstanding Customer Experience

• Defining the key network optimisation business drivers – the customers, the bottom line and need to stay competitive in a dynamic market
• Optimising your network architecture to ensure maximum efficiency for maximum results
• Strategically managing solution providers and technology partners to ensure optimum performance

Data Sharan Mishra
Network Architecture Expert
Qatar Telecom, Qatar

09:45 Ensuring QoE And QoS Through Effective Network Planning

• Setting KPIs and KQIs to deliver the QoE you want your customers to have
• Capacity planning for new technology and services adoption
• Monitoring and measuring your QoS
• Building a service quality management strategy into your expansion plans
• Balancing network capacity and new services expansion

Cenk Tanriverdiler
PMP, Network Delivery Director
AVEA Iletisim Hizmetleri A.S., Turkey

10:20 Strategies For Effectively Upgrading Your Backhaul Network

• The mobile backhaul: the place of the multiplicity of the possible
• Mobile broadband: the petabyte age
• How can we face the packet pressure in the mobile backhaul?
• Upgrading the mobile backhaul: from circuit to packet
• Do we need pseudowires?
• Managing costs during the upgrade

Roberto Micali
Mobile Network Planner
Telecom Italia, Italy

11:25 Increasing Overall Operational Efficiency And Minimising (CAPEX) And (OPEX) Expenditure

• Revisiting dimensioning strategies to minimise CAPEX
• Evaluating deployment strategies and site sharing
• Evaluating vendor road maps to optimise your CAPEX/OPEX
• Optimising the organisational structure and vendor relationships to cater for growth and savings on OPEX
• Outsourcing challenges and how to turn them to the operator’s advantage

Khaled Murshed
VP Mobile Access Network
du, UAE

12:00 Creating A Highly Effective Cost Optimisation Strategy

• Reviewing the process of cost optimisation for operators
• Auditing to benchmark your current services and costs
• Balancing cost cutting while maintaining agile and flexible operations that can adapt to changing business demands
• The outsourcing option – when and what

Mohammed Al Taani
Network Operations Director
Orange, Jordan

Radio Access Network Optimisation

12:35 Adaptive Content-Based Optimization For The RAN

• Managing the explosive growth of mobile broadband, especially video, with adaptive content optimisation for the RAN
• How to enhance the delivery of rich media content while reducing transmission casts and deferring costly network upgrades
• Simplifying mobile network planning and backhaul dimensioning with intelligent, content-based optimisation tools

Dr. Yang Cao
Chief Architect
Sycamore Networks, Inc.

14:00 RAN Architecture Optimisation Via SWAP

• Optimal volumes for SWAP operations definition
• SWAP clusters architecture optimisation
• TCO & OPEX reducing after SWAP - is it a myth?
• Effective vendor management with SWAP operations

14:35 Managing Customer Experience Through Dynamic Terminal Testing

• Managing customer experience through controlling the quality of the 3G terminals admitted into the network
• Testing terminal quality under varying and adverse network conditions
• Introducing a novel way of carrying out dynamic terminal tests for commercially available 3G terminals
• Investigate 3G terminal behaviour and to compile detailed quality reports to terminal vendors

Willem Hollemans
Solution Manager Radio Access Services
KPN, Netherlands

Future considerations for mobile network operators

15:10 Reviewing Outsourcing Models For Optimisation Services

• Developing an outsourcing strategy for optimisation services
• Identifying what parts of your network optimisation you should outsource
• Developing productive relationships that truly add value

Majid Moktarnia
BSS and Optimisation GM
Mobile Communication Iran (MCI), Iran

16:10 Successfully Managing The Exponential Growth Of Mobile Data By Effective 3G Data Offload

• Effectively using data offload to mitigate the strain new technologies put on your core network
• Designing and configuring a WiFi and 3G data offload architecture
• Implications for service delivery and meeting end user expectations
• Maximising investment and meeting 4G evolution

Francisco De Carvahlo
Principal Consultant, Mobility Architecture& Services Evolution
British Telecom (BT), UK

16:45 Enabling And Preparing For Regulatory Approval To Launch New Technologies

• Successfully petitioning regulatory approval for new technologies
• What operators can do to enable change
• Developing effective project timelines, scope and strategy
• Balancing new service expansion and network capacity
• Determining the right investment strategy to support business growth

Ahmad Al Ghanmi
Regulatory Affairs
Zain, KSA

17:20 Closing Remarks From The Chair

17:30 End Of Conference