Why Exhibit at International Armoured Vehicles 2011?

Whether your objective is to break into new markets, cement your reputation as the leading defence technology provider or make sure that you are front of mind with your target customers, International Armoured Vehicles conference sponsorship offers you the ideal platform to get your message across.

What’s more, you can create a perfect mix of conference session sponsorship with online, mail shots, target customer acquisition and onsite presence that hits every point on your marketing mix to maximise your ROI.

Sponsorship Opportunities

Conference Session & Focus Day
Marketing
Defence IQ Portal/IAV
How to Maximise Your Conference Session

Conference Session & Focus Day Sponsorship

With the help of our advisory board, we research and produce a very high quality conference agenda that regularly attracts the most senior military both as speakers and delegates. Appropriate industry organisations are invited to support the conference programme by sponsoring some or all of the conference content which can include contributing a speaker.

Whether your goal is to be positioned as a leading partner of international militaries in delivering vehicle programmes or to be recognised as a specialist solution provider with a specific area, our combination of plenary sessions, panel discussions, stream sessions and focus days offer the perfect fit.

Once you are confirmed as a conference sponsor, our production team will share the insights of their extensive research and will work with you to create a presence that will deliver your sponsorship objectives.

Click here to see the 2011 conference & focus day agendas

Click here to see the 2011 speaker list

Marketing Sponsorship

International Armoured Vehicles is pleased to offer you dedicated marketing support to ensure that you reach out to your contacts effectively and efficiently.

VIP Invitation Service

As part of your contract, we are able to promote this event to your clients and prospects offering them a pre-agreed discount on the standard conference prices. All they need to do to claim their discount is quote their priority code and then our customer service team will do the rest!

Below are some of the activities which we can carry out for you:

Online Strategies	Offline Strategies
Send out a personalised HTML email to your contacts – we will create the text or HTML file for you to send to your contacts	Carry your branding on pre-brochure drops
Carry your branding on our internal email campaigns – these are our own targeted emails to our internal database	Send personalised invitations to your contacts carrying your branding
Host your white papers, case studies, fact sheets, reports, press releases etc on our web site – just send them rohan.verma@iqpc.co.uk and we will ensure that they are posted	Provide a dedicated sales team to follow up on your contacts (clients and prospects)
Provide personalised PDF’s for you to send out to your contacts.	Work with your PR agency to distribute press releases to media partners
Email delegates already booked on to the conference and inform them of the benefits of attending your workshop or session.	Facilitate invitations for onsite meetings with delegates.
Provide banners for your email auto-signature and website	Provide you with hard copies of the brochure delivered to your office for distribution via your sales team or at other events
Work with your PR agency or other marketing partners to enhance yours and our Search Engine Optimisation	Track and inform you of delegates booked on from your wish list
	Using our in house database department we can clean/update your contact database for you (only available for pre-print sponsors)

Defence IQ Portal / International Armoured Vehicles Website Sponsorship

Defence IQ is a new online industry resource providing industry professionals with exclusive access to a library of multimedia presentations from top executives presenting at leading industry events from around the world.

Defence IQ facilitates access to a wealth of relevant content for senior decision makers in the defence, aerospace and technology sectors. Further enhanced with an online community of their peers, we will provide them with the tools and resources to help them perform more effective and efficiently, while enhancing the quality operations within their organizations.

Increase your online presence and advertise on Defenceiq.com. Click here to download the Defence IQ media kit

How To Maximise Your Conference Session Sponsorship

If your idea of a good conference presentation is taking your normal PowerPoint slides, adapting them here and there and putting the name of the event in the footer, then think again!

Our delegates genuinely appreciate the value added from the industry speaker’s perspective as they are a vital part of the equation but, especially if the preparation has been rushed, they can come across and blunt sales “pitches” which, in our experience, is counter-productive. That’s why our production team is at your disposal to carefully craft a session which fits within the context of the overall agenda, responds to the points of high interest revealed by our research and leaves the delegates informed, engaged and hopefully, inspired!

Here are our top 5 tips for a successful presentation:

1) Talk from the customer’s point of view: if you can involve your customers either on stage or through case studies and examples

2) Minimise the slides: it ALWAYS takes longer than you think to get through your slides so LESS is definitely MORE. If you have technical appendices, send them to us in advance so that we can include them in the delegate documentation

3) Use images and video: that old adage about a picture is worth 1000 words is true

4) Make sure you know who’s before you and, if you can, get their presentation slides & notes in advance. If not, make sure you’re in the room when they’re presenting

5) Leave time for questions and try to encourage a couple of your friends in the audience to ask some questions to get the ball rolling