Why Exhibit at International Armoured Vehicles 2011?
To misquote, only slightly, the famous US department store magnate, John Wanamaker,
“Half the money I spend on exhibiting is wasted; the trouble is I don’t know which half”.
Have you ever felt that way about taking a stand at an exhibition?
The reality is that there are some events you just have to do in order to be taken seriously. However, our research shows that many exhibitors find it frustrating to be lost amongst a sea of exhibitors whilst trying to pick out prospects from the hundreds and thousands of suspects streaming past their stand. If you get a hit, the chances are it will be a quick intro, exchange of business cards and a vague promise to follow up after the event.
Compared to the biggest expos, the International Armoured Vehicles exhibition is modest but beautifully formed. By keeping a clear focus on armoured vehicles, we only attract relevant exhibitors and visitors so there’s no need to name-check every badge that flashes past.
The manageable size of the exhibition floor means that visitors and delegates alike can take a more leisurely route around the stands which means that they are typically more relaxed and open to discovering new opportunities. This is conducive to meaningful discussions onsite which not only improves your post-event follow up but also eliminates a lot of time wasted on cold leads.
Last but not least, having the conference as an integral part of the whole event means that our exhibitors get far more exposure to top brass and senior industry executives than they tend to at other events.
"We were interested in International Armoured Vehicles because
it represents a highly focused event for our target markets. We
are first time exhibitors this year and have found the team to
be helpful and flexible in their approach to our needs – we look
forward to meeting with the range of international military
officials who are expected to attend."
Victoria Bailey, CMS Strategic on behalf of Force Protection
"Our objective was to get in direct contact with our endcustomer
to hear their feedback, learn from their experiences
and use the opportunity to discuss our product offering. We
are very pleased to say we achieved all of these goals."
Mr. Hugo Burgers, Warn Industries Inc