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In this interview we find out how Ingrid is developing and overseeing the implementation of a corporate wide customer experience strategy, which addresses all matters related to how CIGNA engages and serves the individuals covered by CIGNA benefit plans that have resulted in things like CIGNA winning the Gartner and 1-1 Media Silver Award for overall Customer Experience.
By Timothy Keiningham, Global Chief Strategy Officer for IPSOS Loyalty and Lerzan Aksoy, Associate Professor of Marketing at Fordham University.
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