Customer Satisfaction & Loyalty

CUSTOMER SATISFACTION & LOYALTY

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  • Ingrid Lindberg, Chief Experience Officer at CIGNA (one of the world’s largest healthcare organisations) speaks to us in an exclusive sneak preview video as part of her involvement at the Customer Experience Exchange.

  • In this interview we find out how Ingrid is developing and overseeing the implementation of a corporate wide customer experience strategy, which addresses all matters related to how CIGNA engages and serves the individuals covered by CIGNA benefit plans that have resulted in things like CIGNA winning the Gartner and 1-1 Media Silver Award for overall Customer Experience.

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  • Wanted, Loyal Customers
  • By Timothy Keiningham, Global Chief Strategy Officer for IPSOS Loyalty and Lerzan Aksoy, Associate Professor of Marketing at Fordham University.

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