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Sahar Hashemi, Founder of Coffee Republic talks about innovation, entrepreneurship and the importance of walking in your customers’ shoes
This blog written by Bruce Temkin (Forrester, Dec 2009) is based on his view of Microsoft and their customer centricity. Having spoken with several execs within the Customer & Partners Experience (CPE) team, Bruce outlines 6 Customer-Centric Lessons from Microsoft and Windows 7 for you to learn from.
What is the ultimate secret weapon for keeping your most profitable customers and driving revenue, even in the most commoditized and competitive markets? In one word: relevance. Learn more about the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.
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