August 22 - 24, 2011, The Westin St. Francis, San Francisco, CA
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With the combination of today’s tech savvy consumers and the multichannel evolution, the primary challenge for marketing executives has become understanding the ROI of marketing initiatives [MROI] that span offline and online. The key strategy to excelling in this type of dynamic environment is developing innovative customer analytics and intelligence strategies to add value across all traditional and modern avenues.
With the onset of new channels for interacting with B2B and B2C corporations as
well as their marketing messages, it is imperative for your business to transform the marketing function to be more relevant and accountable, learn how to better measure initiatives, apply the latest marketing tools, and proactively utilize insights from the Voice of the Customer [VoC].
IQPC’s Customer Analytics & Intelligence Conference will give you the know-how to introduce enhanced customer profiling metrics to better connect marketing to retention and acquisition, leverage up-and-coming technology to identify quantifiable and qualitative targets, and effectively integrate multiple channels to truly understand MROI
This conference promises to be a networking and discussion-filled event that will give you the opportunity to turn these innovative practical solutions into tangible successes for your marketing analytics and customer insight divisions, so don’t miss out
The CMO, Head, Managing Director, Vice President, Director, Principal Analyst, & Senior Managers of:
A lot of presentations
were based on case studies
which were very helpful.
I was really impressed with
the line up of speakers.
I couldn’t have picked a better bunch
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