7:30 Registration for Workshop A

8:00 - 10:30 Workshop A: Demystifying the Cost of an Electric Car

The cost of making and powering an Electric Vehicle can vary more than a traditional ICE vehicle. This variance can be attributed to the cost of the materials used in manufacturing the car, but also can depend on the time of day a consumer charges the vehicle. The uncertainty in how much the vehicle will cost is prohibitive to the mass adoption of EVs, and thus in order to capitalize on the potentially trillion dollar global market for electric vehicles the key players must demonstrable leadership by shedding light on the tough questions of cost.

This informative workshop will clarify expectations by discussing the true cost of having an electric car on the consumer, the OEM, the utility and the government.

What you will learn:

• Clearly defining the costs of different materials and battery chemistries in manufacturing EVs
• Key considerations and costs in maintaining the electric utility grid
• How to balance the need for utilities to maximize profit but minimize costs for the consumer

How you will benefit:

• Learn how to position the deployment of electric drive vehicles in light of peak oil prices and government incentives
• Develop a corporate internal strategy that allows you to identify opportunities to cut costs while maintaining efficiency
• Discuss the items most critical to electric vehicles development and cost

11:00 - 1:30Workshop B: Overcoming the urban myths: What to impart to consumers

Governments and the automotive industry view electric vehicles as the future. Electric Vehicles meet higher fuel efficiency and lower emissions standards now mandated. However, in order to propel electric drive vehicles into mass consumer adoption there needs to be widespread initiatives to educate drivers. Specifically, all parties involved need to be aware of consumer requirements and perceptions of EV performance, recharging, and convenience. Attend this highly informative workshop to get answers to key questions about how and what to impart to customers looking to buy EVs in order to boost market prospects.

What you will learn:

• EV 101: Facts statistics and issues surrounding electric cars
• Ten Common myths, misperceptions and fears surrounding electric vehicles
• How to address those misperceptions in a way that everyday drivers can understand and relate to
• Why EVs are good for the individual, the environment and the planet

How you will benefit:

• Gain insight into customers’ perspective and expectations of electrical vehicles
• Learn what should be the motivating factor in purchasing an electric vehicle
• How plug-in cars can benefit the average person

1:30 Registration for Workshop C

2:00 - 4:30 Workshop C: Vehicle to Grid: Harvesting the Power of the Electric Vehicle as an Energy Storage Device to Stabilize the Grid

Electric-drive vehicles have an energy source within that are capable of producing electricity that can power other facets of our lives. The flow of electricity from cars to power lines is know as “vehicle to grid” power (V2G).

V2G strategy offers benefits of advanced battery technology. With some communication cars can provide power harnessed within which can contribute to stabilize the electric grid. Larger emphasis, of this relatively unknown attribute in marketing campaigns present a compelling case to consumers that clearly identifies the payback period of the EV. This in-depth workshop session will explore the unique opportunities and the economics of grid stabilization for utilities, smart metering and software companies that exist as this idea gains traction.

What you will learn:

• What are the most important steps utilities can do to make V2G a success?
• How your company can best implement systems based time of day charging
• What kinds of rates are needed to encourage the right type of charging behavior?
• Technology advances in back up power solutions

How you will benefit:

• Assessing how pressing the need for V2G is in the near future to combat overload of the utility during peak times
• Explaining how a commercially viable and successful a vehicle to grid (V2G) system can be
• Examining the solutions for charging available today with the requirement for further investment in battery supply technologies

Rajit Gadh, PhD
Professor & Director UCLA Smart Grid Energy
Research Center (SMERC)