9:15 Chairperson’s Welcome and Opening Remarks

9:30 Keynote Address: Diane Wittenberg, Executive Director and Chairman, California Plug-In Electric Vehicle Collaborative

10:00 Electric Vehicles equation: OEM + Utilities + regulations=consumer adoption? Deployment Challenges that everyone is facing

Electric vehicles have the ability to transform transportation in the U.S. and across the globe. However, preparation by states, municipalities, utilities and OEMs will determine how quickly and smoothly mass consumer adoption will take place. This session will offer ideas and best practice sharing for industry leaders and public officials looking for answers to deployment challenges being faced by all parties in the equation

Topics will include:

• The construction of charging stations infrastructure that allows EV owners to charge or swap out their batteries
• Overview of issues with performance of batteries and corresponding battery life degradation
• How to address the higher cost of the vehicles compared to traditional ICE cars
• Ways to soothe electric vehicle concerns over the performance and range anxiety by consumers

Craig Shields
VP of Marketing
EV World and Associates, LLC

11:30 Electric Vehicle Charging Infrastructure: Determining the appropriate level of investment

The promise of Electric Vehicles has attracted widespread investment in this industry. However, to realize the potential of EVs there needs to be further investment in innovation to establish the charging infrastructure and lower the cost of these cars. This session will provide an overview of the players and resources needed to drive the development of Electric Vehicles.

• Cost effective strategies to upgrade existing infrastructure to meet the demands of electric vehicles
• Analysis of the level of investment needed to set up charging infrastructure
• Public EV charging stations either in place or planned in the near term
• Best practices to allow for charging Infrastructure for Multi-Unit Dwellings and Rentals
• Financing opportunities

Gary Greenblatt
Managing Director
Marathon Capital LLC

1:15 Government Incentives: The surprising effectiveness of Financial & Nonfinancial incentives

While implementing monetary incentives such as the US federal tax credit will surely increase initial consumer demand, implementing non-financial incentives such as electric-vehicle-preferred lanes, preferred parking and conveniently located charging spots can be astoundingly useful. This session will analyze government policies, challenges and key issues used to bolster the deployment of Electric vehicles across the country.

Topics will include:

• Overview of federal loans and grants available to manufacturers throughout the supply chain
• Review of the various financial and non financial government incentive programs
• An analysis of government emissions regulations and standards
• Understand the strategies for funding the development of EV charging infrastructure

2:00 Consumer Education: Demystifying Consumer Questions, Attitudes, Preferences, and Behavior

Education and training is critical for both early and mass adoption of EVs. Many consumers are reluctant to buy these vehicles as they are anxious about the cost, performance and the overall convenience of these cars. Thus, in order to compel consumers to adapt to this new technology, the government and the private sector must work together to educate consumers on the benefits of electric vehicles. This session will provide an overview of how and what to educate consumers to show that electric cars help save money on both fuel and maintenance in the long run.

Topics will include:

• The top questions to address in “selling” these cars
• How to assure consumers that repair systems for EVs are widely available and adopted.
• How to showcase the streamlined permitting process for setting up home rechargers
• Addressing special rate pricing for night time charging.
• Understanding chargers: classifying different levels of power

3:45 The Business of Electric Cars: Addressing and Protecting the Future of Transportation

OEMs can drive momentum in the adoption of EVs by segmenting buyers according to their driving and develop different price tiers with no more battery energy storage than many of the short distance drivers need. Furthermore, car makers can better market and position EVs to the consumer by showcasing a smaller car with a light weight design. By tailoring EVs to the needs of particular segments of drivers, as well as having strategic partnerships with national and local governments, utilities and battery manufacturers, OEMs can accelerate the mass production and broad adoption of electric vehicles.

Topics will include:

• What automakers can and should do to spur momentum
• What will be the largest selling segment of electric vehicles?
• Balancing the advantages and disadvantaged of cost reduction
• Striking the optimum balance integrating lightweight design and superior vehicle performance
• Partnering with third party vendors to achieve enhanced performance

Paul Scott
Vice President
Plug In America

4:30 Learning to walk before we can drive… Strategies and business models critical to a successful EV launch

As cities across the country are preparing for the arrival of electric vehicles, they must learn from early experiences in EV deployment and charging infrastructure. By taking advantage of the work done by early EV innovators they can incorporate lessons learned so that they do not have to reinvent the “electric wheel”. Mitsubishi i-MiEV became the first electric car available to world markets. This session will discuss the successful launch of the Mitsubishi iMiev and how performance, charging infrastructure and other real world issues are being addressed and managed effectively.

• Addressing the threats to a successful launch
• Dealing with the installation of public and private charging stations
• Working with municipalities to obtain permits for home charging
• Focusing on what federal, state and local transportation departments should do to assist in the deployment of electric cars?
• Lessons learned and best practices

David N. Patterson, P.E.
Chief Engineer, Mobile Emissions
Mitsubishi Motors R&D of America Inc.

5:15 Close of Summit Day 1