July 25 - 27, 2011, Millennium Biltmore Hotel Los Angeles, CA
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Electric vehicles have the ability to transform transportation in
the U.S. and across the globe. However, preparation by states,
municipalities, utilities and OEMs will determine how quickly and
smoothly mass consumer adoption will take place. This session will
offer ideas and best practice sharing for industry leaders and public
officials looking for answers to deployment challenges being faced
by all parties in the equation
Topics will include:
VP of Marketing
EV World and Associates, LLC
The promise of Electric Vehicles has attracted widespread
investment in this industry. However, to realize the potential of
EVs there needs to be further investment in innovation to establish
the charging infrastructure and lower the cost of these cars. This
session will provide an overview of the players and resources needed
to drive the development of Electric Vehicles.
Marathon Capital LLC
While implementing monetary incentives such as the US federal tax
credit will surely increase initial consumer demand, implementing
non-financial incentives such as electric-vehicle-preferred lanes,
preferred parking and conveniently located charging spots can be
astoundingly useful. This session will analyze government policies,
challenges and key issues used to bolster the deployment of Electric
vehicles across the country.
Elise M. Keddie
Ph.D., Manager, Zero Emission Vehicle Implementation Section, Mobile Source Control Division
California Air Resources Board
Director of Government Affairs
Education and training is critical for both early and mass adoption
of EVs. Many consumers are reluctant to buy these vehicles as they
are anxious about the cost, performance and the overall convenience
of these cars. Thus, in order to compel consumers to adapt to this
new technology, the government and the private sector must work
together to educate consumers on the benefits of electric vehicles.
This session will provide an overview of how and what to educate
consumers to show that electric cars help save money on both fuel
and maintenance in the long run.
Founder / CEO
SABA Motors Inc.
President and CEO
U.S. Western Region Communications Manager
Ford Motor Company
OEMs can drive momentum in the adoption of EVs by segmenting
buyers according to their driving and develop different price tiers
with no more battery energy storage than many of the short distance
drivers need. Furthermore, car makers can better market and
position EVs to the consumer by showcasing a smaller car with
a light weight design. By tailoring EVs to the needs of particular
segments of drivers, as well as having strategic partnerships with
national and local governments, utilities and battery manufacturers,
OEMs can accelerate the mass production and broad adoption of
Plug In America
As cities across the country are preparing for the arrival of electric
vehicles, they must learn from early experiences in EV deployment
and charging infrastructure. By taking advantage of the work done
by early EV innovators they can incorporate lessons learned so that
they do not have to reinvent the “electric wheel”. Mitsubishi i-MiEV
became the first electric car available to world markets. This session
will discuss the successful launch of the Mitsubishi iMiev and how
performance, charging infrastructure and other real world issues are
being addressed and managed effectively.
David N. Patterson, P.E.
Chief Engineer, Mobile Emissions Mitsubishi Motors R&D of America
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