Main Summit Day One: Tuesday, October 25, 2011
7:15 Registration and Coffee
8:00 Chairperson’s Welcome and Opening Remarks
8:15 A Commander’s Keynote:
Molding Social Media in the Pennsylvania Army
National Guard
- Current programs, guidelines and strategies to manage and implement Social Media
- The need to value Social Media in the military
- Challenges to overcome the risks of having Social Media
Brigadier General Walter T. Lord, USA
Assistant Division Commander, Maneuver
28th Infantry Division
Pennsylvania Army National Guard
9:00 Ignite Your Agency's Potential with the Power of Social Business
- Why Social Business
- Tenets of a Social Business
- Examples of Government Success
- Helping you get there
Mr. Chip Emmet
IBM Collaboration Solutions Federal Business Unit Executive
IBM
9:45 Networking Break
10:30 Army Keynote:
How the Army is Using Social Media to Inform,
Educate and Connect
- U.S. Army is breaking down barriers and successfully operating in the Social Media space
- Senior leaders communicating with Social Media
- Maintaining operational security
Major Juanita Chang, USA
Director, Online and Social Media Division Office of the
Chief of Public Affairs
US Army
11:15 Using Social Media to Communicate During Crises
- Increasing reliance on exchanges of information in open source digital form
- Decision making that relies on local interactions to produce complex, emerging behaviors in larger systems of systems
- Civilian sector definition of "command and control" as "cooperation and collaboration"
Marjorie Greene
Advanced Technology & Systems Analysis Science & Technology
CNA
12:00 Networking Lunch
1:15 An Introduction to Social Media on MilPages
- How Social Media is Expanding into Social Content Media
- Traditional Media is Losing an Edge from the First Person Account
- How MilPages Takes a Social Platform to the next Social Level
Adam Mulholland and Mike Starr
Senior Editors of MilPages.com
2:00 The State of Social: The Cultural Change
Created by Social Media
- Consider cultural and organizational implications behind social media engagement.
- Look at the big picture of budget, audience and security.
- A roadmap for moving from platform-focused strategy to results-oriented solutions.
Lindy Kyzer
Editor, ClearanceJobs and consultant
Lindy Kyzer Communications
2:45 Networking Break
3:30 Learning from the Past, Preparing for the
Future; with one Click
- Lessons learned from three years of growing
- The needed tips and approaches for establishing and expanding the web based engagement
- Increase work efficiency with Social Media
Andrew Krzmarzick
Director of Community Engagement
Govloop.com
4:15 Public Diplomacy: The Need to Socialize
- Reducing the risks of misperceptions and miscommunications
- Maintaining a healthy communication between the organization and its stakeholders
- Shaping and managing the communication environment within an organization
Mark Drapeau
Director, Innovative Social Engagement
Microsoft Public Sector
5:00 End of Main Summit Day One