18:00 – 20:00 Workshop B: Networked research – How to take advantage of online social networking

This workshop offers an insight into some of the drivers and trends of new communication models and what is seen as being most promising. The session will propose innovative and creative new ways to gain value from interactive communication tools. Within the group you will assess which tools will work best for your company. The workshop we focus on the most relevant aspects of communication:

• Is the traditional communication model obsolete?
• What are pros and cons of future communication tools?
• How to take advantage of online social networking?
• What tools will work best for which purpose?

Dr. Andrew Brian McElroy
CEO
The ResearchNetwork
formally External Research Solutions
Pfizer Ltd., UK

18:00 – 20:00 Workshop D: Personalised medicine and public private partnerships: A new terrain?

PPP’s are becoming more and more important these day. This workshop will describe, analyse and assess the challenges public private partnerships are facing in personalised medicine. We will have a closer look on emerging PPP’s and will compare advantages and disadvantages of these new organisational forms.

Discuss with us the following topics:

• What kinds of PPPs are emerging in personalised medicine?
• What are the drivers behind PPPs in this area?
• What are the advantages and disadvantages associated with these new organisational forms?
• Will they result in a blurring of public/private boundaries and what might be the consequences of this?

Joanna Chataway
Director, Innovation and Technology Policy
RAND Europe, UK