17:30 - 21:006 February 2012 - Workshop A: Demonstrating and proving digital marketing ROI to top management

Spend valuable time with industry experts. Continuing the discussions of the day, this workshop will give you an understanding of how to derive and present meaningful ROI information, with a view to obtaining management buy-in for your digital campaigns. The workshop will include a working dinner and discussion towards the end of the session. Use this time to network and explore the most crucial elements needed in delivering a fully integrated monitoring and reporting system.

Demonstrating and proving digital marketing ROI to top management:

• Building a dashboard of analytics tools
• Transforming analytics data into business intelligence
• Documenting the costs associated with digital marketing
• Tracking relevant campaign milestones
• Timeline correlation to measure campaign effectiveness
• Using analytics and survey data to draw causal inferences
• Making the case for good ROI
• Speaking the language: communicating ROI to top management

18:00 Workshop commences

20:00 Workshop continues

20:45 Open questions and answers with the facilitator to wrap up proceedings

21:00 Closing remarks and end of workshop

17:30 - 21:007 February 2012 - Workshop B: Practical customer engagement through social media

Spend valuable time with industry experts. Join this evening workshop, led and facilated by Kelvin Jonck, Online Marketing Manager, Cell C. Continuing the discussions of the day, this workshop will explore the challenges of engaging with customers through social media. The workshop will include a working dinner and discussion towards the end of the session. Use this time to network and explore the optimal strategies for creating and sustaining a social brand.

Practical customer engagement through social media:

• Revisiting the basics to provide the masterclass framework.
• What word of mouth marketing means in 2012
• Finding and following the conversation about your brand
• Tailoring the message
• Engaging with the audience
• Social media strategy
• Planning your next steps

17:30 Workshop commences

19:30 Workshop continues

20:15 Open questions with the facilitator to wrap up proceedings

20:30 Closing remarks and end of workshop

Workshop facilitator

Kelvin Jonck
Online Marketing Manager
Cell C

After training as a Hardware & Software Engineer, Kelvin quickly made the sharp turn into Online Marketing. Starting off in Online Affiliate Marketing, he ran the OfferForge US and OfferForge ZA affiliate networks. Kelvin then moved into Social Media where he ran a niche social network called Designmind.co.za, dedicated to South African architects and their peripherals.

Once Kelvin got to take on the role as Cell C’s Online Marketing Manager, it was a totally different ball game, since the scope and size of the operations kept him, and still keeps him on his toes. He’s currently responsible for Cell C’s social media activities, web platforms and mobi sites.