Workshops

Pre-Conference Workshop: 13 February 2012

09:00 – 12:00Workshop A: Engaging with your Customers Through the Correct Channels by Understanding where your Target Audience is Most Active

Understanding who your target market is and where they are mostly interacting will better enable you to maximise on your online marketing and the ROI this brings. Engage in dynamic conversation with Domenic around the process of reading metrics and exploring the best approach for each platform.

Benefits of Attending:

  • Learning how to fine tune your focus points by tracking your customer interaction
  • Approaching the right target market by exploring which platforms have been the most effective
  • Gaining a better understanding of your target audience by being able to view their interaction platforms

Facilitated by:

Domenic Cuda
Online Marketing Manager, Mortgages
CITIBANK

Pre-Conference Workshop: 13 February 2012

13:00 – 16:00Workshop B: Understanding How to Gain ROI from Your Digital Marketing through Tailored Communication Strategies with Your Customers

Monitoring your investment into the online marketing realm and how this affects your in store customer traffic. Learn from your workshop leader how to maximise on your ROI and properly ensure you are optimising on your online marketing strategies.

Benefits of Attending:

  • Learning new processes to track your ROI
  • Valuing your online marketing strategies by exploring how they can deliver in store ROI
  • Riving real results to your business by integrating social media into your overall inbound marketing strategy

Facilitated by:

Vincent Barr
Marketing Coordinator
TRIUMVIRATE ENVIRONMENTAL

Evening Workshop 14 February 2012

17:00– 20:00Workshop C: Developing Communication and Product Strategies to Acquire and Keep Mobile Customers

Focusing on the communication component of your marketing, Matt Siddons will be exploring the value of acquiring customers through your mobile marketing. As more and more avenues of marketing become available, in particular online, you need to become savvier in regards to where you’ll invest your online marketing strategies and time to build the best relationship with clients.

Benefits of Attending:

  • Integrating mobile across your media schedule by understanding how your audience interacts
  • Putting your app ‘front & centre’ by improving your app store marketing
  • Allowing customer feedback to determine your mobile development priorities.

Facilitated by:

Matt Siddons
Marketing Director, Real Estate
FAIRFAX MEDIA

Evening Workshop 15 February 2012

17:00 – 20:00Workshop D: Capitalising on Your Online Marketing through the Power of Viral Campaigns and Word of Mouth Marketing to Ensure Brand Engagement and Recognition

As advertising becomes more customer centric it is crucial that you gain their engagement from the beginning to ensure your brand is continued in online discussions and off social media. Learn from your workshop leader key strategies in how to engage your customers and most importantly keep them engaged to ensure you stay at the front of their minds.

Benefits of Attending:

  • Converting your online traffic into sales by creating memorable campaigns
  • Influencing customers to transition from the web to the store by creating integrated online marketing strategies

Facilitated by:

Mitchell Mackey
Marketing Manager
ANSELL LTD