Increase Your Online Marketing ROI

The world of marketing is rapidly shifting between inbound and outbound marketing, where the power lies with the customer. It is crucial that you are now thinking about both your above the line and below the line marketing strategies and how they can be integrated smartly by strategically building your digital brand presence.

It is easy to set up a Facebook page, but the key is then increasing your fans to add brand awareness and more importantly engaging those customers with two-way dialogue. By building a sense of community online, you can create a better ROI off of your online marketing by increasing engagement through social media.

IQPC’s Online Marketing Summit 2012 will offer opportunities to learn how to engage your customers. Hear from great speakers how their companies have managed to build customer engagement by understanding their metric and optimising on their ROI. Some of these speakers include:

  • Robyn Nixon, General Manager, Global Marketing, INTREPID TRAVEL – Who won Facebook page of the year 2011
  • Vincent Barr, Marketing Co-ordinator, TRIUMVIRATE ENVIRONMENTAL
  • Harry Lowes, Executive Manager Digital Marketing, COMMONWEALTH BANK OF AUSTRALIA
  • Jeremy Wood, Marketing Manager, GOOGLE
  • Matt Siddons, Marketing Director, Real Estate, FAIRFAX MEDIA

Key Speakers:

  • American_Express_ai Tanya Romanuk
    Digital Marketing Executive
    AMERICAN EXPRESS AUSTRALIA LTD
  • google Jeremy Wood
    Head of SMB Marketing, APAC
    Google
  • cba_logo Harry Lowes
    Executive Manager Digital Marketing
    Commonwealth Bank Of Australia

Need some help to get you to the event?

We’ve got it covered – click here to download our ‘Business Case for Attending the Online Marketing Summit 2012’


Vincent Barr from Triumvirate Environmental, in the USA, will be sharing with you the journey they have taken, which has allowed them to attribute $1.2 million in revenue to search engine optimization, blogs, and social media. Vincent will be sharing the different processes they used and the value gained from understanding their metrics. He will elaborate on how focusing your marketing strategies in the right direction by using the results of your metrics can increase your ROI.

IQPC’s Online Marketing Summit 2012 will bring together online marketing managers and digital marketers with industry experts to talk about how to optimise your brand presence across the internet.

So don’t lag behind with your business’s marketing, come along to IQPC’s Online Marketing Summit 2012 to learn who’s doing what and how you can grow your online presence and audience engagement.

Who will you meet?

Who will you Meet at IQPC’s Online Marketing Strategies Summit 2012?

This industry focused forum will bring together Marketing Directors and Digital Marketing teams together from a wide range of industries, including:

  • Finance
  • Manufacturing
  • Media
  • Retail
  • Government
  • Fast Food
  • Transport
  • Universities
  • Telecoms
  • Healthcare
  • Utilities

You should attend if you are:

  • Head of Marketing
  • Marketing Director
  • Head of Online
  • Online Digital Manager
  • Digital Campaign Manager
  • Head of ecommerce/ ebusiness
  • Online Marketing Manager/Coordinator
  • Marketing General Manager
  • Marketing Communications Manager
  • CMO/Head of Marketing
  • Web Content Manager
  • Digital Campaign Manager
  • Manager of Innovation
  • Online Sales Manager
  • Manager – Web Marketing
  • Social Marketing Manager
  • Social Media Manager
  • Online and Digital Marketing Manager
  • Online Customer Experience Manager
  • Corporate Affairs Manager
  • National Marketing Manager
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