Why Sponsor an IQPC Event?
When asked which advertising mediums are most important to meeting your company's key marketing objectives today? 45 percent said conferences and events." The Economist magazine's Global CMO report
Have you noticed?
Conventional advertising practices have been thrown out the window. Every day we hear more about:
- Using conferences to make direct contact with new customers and strengthen relationships with existing ones
- Sponsoring events to provide live support for branding initiatives
- Sponsoring niche-based online newsletters to attract new customers
- Maximizing qualified lead generation via usage of carefully constructed webinars, podcasts, virtual conferences, short videos & more
- Targeting online display advertising to responsive buyer niches
- Developing and using customer feedback from dedicated social media portals to improve product/service offerings
The Message Is Clear...
Any organization not using alternative media is going to be dead in the water. The returns on traditional advertising just can't cut it anymore. It's a new era.
IQPC is on the cutting edge of today's measurement-managed advertising revolution. We offer sponsors of our conference programs a total set of integrated value-added services unmatched by direct and indirect competitors.
These services can be purchased individually or bundled together to help conference sponsors convert indifferent prospects into solid paying customers. The ultimate outcome? Decreased customer acquisition costs for sponsoring organizations.
Innovation must translate into new value for customers. That's precisely what we've done. IQPC can now offer sponsors in many of our programs new and superior benefits.
What Makes the IQPC Sponsorship Package Superior to All Others?
"There's really no magic, it is merely patient attention to what our sponsorship customers want, expect, need and value. Every sponsor wants to create customers, develop qualified sales leads, convert leads into sales and retain customers. Our tailored sponsorship packages help you to achieve these objectives.
"Last year 1 million quarter-inch drills were sold, not because people wanted quarter-inch drills but because they wanted quarter-inch holes..."
- Ted Levitt, Harvard
Our sponsors want to create and keep customers. They want to spend their money on those things that produce paying customers. And they want to be able measure their results.
We believe that our total package conferences, webinars, podcasts, short videos, newsletters and display ads, when married to our social media portals and event sites, produces the synergistic effect required for cost-effective advertising in today's turbulent economy.
If you are interested in discussing sponsorship or exhibition opportunities, please contact us.
Reasons to Sponsor an IQPC Conference
Direct contact with key decision makers and qualified buyers via our niche conferences with a measurable return on your investment.
You position your products, services and executives as key players in front of major industry leaders.
Function/market specific social media portals and event sites provide you with multiple opportunities to communicate directly with your target audience before and after the conference.
You can sponsor webinars, podcasts, short content-rich videos and online newsletters to deliver your sales message in a bold new way, boosting your customer acquisition and lead generation strategies.
You can purchase high-yield online display ads that reach your target audience on our expanding number of portals and event sites.
Some organizations can do some of these things. Only IQPC can do ALL of these things!
Prove audience engagement and get better results from your sponsored session. Sales tactics of the past are no longer appropriate for most businesses, and certainly most conferences. What’s more our research has shown that these types of pitches are almost completely ineffective. So how do you avoid falling into this trap and become one of the forward thinkers? Take just 4 minutes to find out 4 ways to revolutionize your sponsored session and ensure that you generate more leads and have better follow up meetings after your session. The seminar closes with a short interview with one of our sponsors, Rob Hijboom, Global Director, Customer Experience Management, Metrixlab, who has discovered the benefits of following the 4 golden rules.