Trademark Protection and Enforcement
Securing a fully protected and enforced mark
November 25 - 26, 2008 · Sheraton Hotel, Stockholm, Sweden


Conference Day One: 25 November 2008

08.30 Registration & Coffee

09.00 Chairperson´s Welcome & Opening Address

09.10 Unfair Competition – Look-Alikes And More

  • Comparative advertising and the use of competitors marks
  • Look-Alikes – a major problem for industry
  • Unfair Commercial Practice Directive (UCPD – Where do we stand?)
  • Updates on case law and news from Brussels

Till E. Lampel
Partner and Attorney-at-Law
Harmsen Utescher

Harmsen Utescher is one of Germany's leading IP boutiques and Till has been representing his clients before the German Patents and Trademarks Office, the German Federal Patent Court, the Federal Supreme Court as well as before the European Office of Harmonization in the internal market, the Courts of the European Union and several German district and upper district courts. He is handling IP matters for clients from all over the world, both, prosecution and litigation.

09.50 Protecting and enforcing your well-known marks

  • The balance between famous and generic
  • Choosing which battles to fight
  • Keeping costs down – some pointers

David Stone

David Stone is a partner in the London office of Simmons & Simmons. A recognized expert in trade mark, branding and design law, David also has the benefit of in-house experience with The Coca-Cola Company. David writes and lectures widely on IP issues.

10.30 Networking Break

11.00 Recent European Rulings’ Effects On Your Trademark Protection Strategy

  • Understanding the effect of the rulings concerning use in the course of business
  • Evaluating the risk created by a filing for a too broad trademark application and forfeiture for lack of use
  • Use of trademark in comparative advertising (France Leclerc case, ECJ O2)
  • Reasons to take action or file complaints in the new digital world (brand image protection and the recent French ebay cases)
  • New types of acts susceptible to be qualified of infringement (Google AdWords Ireland, Uk, France)
  • Modification concerning the computation of damages and increases in damages awarded (Directive 200O/48 and national laws, recent national cases Ebays and others)

Richard Milchior
Granrut Avocats

Richard is a partner in Granrut Avocats, the oldest French law firm . His fields of work are intellectual property, EU law, competition law and pharmaceutical law.

11.40 Fighting Counterfeiting & Piracy While Protecting Your Trademark In The Online Environment

  • Recent rulings on eBay cases
  • Finding a suitable strategy for using eBay’s VERO system

Alexandre Menais
European Director, Rights Owner Partnerships
eBay International

Postgraduate in Business law, admitted to the Bar in 1996 and MBA from HEC. Prior to working with eBay, Mr Menais worked for Lovells as a senior associate in Paris and in London and for Xerox as the Director of the legal department in France. Mr Menais is a cofounding member of Juriscom.net, a leading IT website. He regularly writes articles on information society law and conducts conferences on ecommerce and IP.

12.20 Networking Luncheon

13.20 Weighing Risks Against Likelihood To Win – Identifying The Right Forum

  • Identifying long term effects on your brand – dilution and damages
  • Working with optional legislations
  • Understanding the strengths and weaknesses of your trademark
  • Uncovering potential risks that a conflict may cause on your global market

Charles Gielen

Charles concentrates on patent and trademark litigation. He is a part-time professor in IP law at Groningen University, and has authored various IP handbooks.

14.00 Assessing The Right Level Of Involvement As In-House Counsel And External Counsel

  • Strategies for selection and directing outside counsel
  • Identifying relevant politics of litigation
  • Getting outside counsel to budget effectively
  • Managing internal client expectations
  • Covering practical cost and outcome related questions – settlement early, or after discovery

Tove Graulund

Tove joined Arla Foods in 1987 and became head of Corporate IP in 1992. In 2006, Tove joined Zacco. Tove’s expertise lies in brand related issues and IP strategy, domain names and other trademark related issues.

14.40 Networking Break

15.10 Implementing Effective Registration Processes When Expanding Your Business Into New Markets

  • Using harmonized systems
  • Preparing for different demands in different countries
  • Handling slow registration filing processes such as long-term planning and filing
  • Converting CTM to national filings

Alice Findley
Reddie & Grose

Alice handles patent and trade mark work (both non-contentious and contentious). Her areas of expertise in patent work are in the mechanical and materials science sectors. She has extensive experience with oral proceedings at the Examining Division, Opposition Division, and Appeal Board levels.

15.50 Mediation And Arbitration Of Trademark Disputes

  • Understanding the different types of Alternative Dispute Resolution (ADR) procedures
  • Choosing the ADR procedure that is most appropriate for your trademark dispute
  • Examples of successful, long term solutions achieved through ADR

Ignacio de Castro
Deputy Director
WIPO Arbitration and Mediation Center

Ignacio de Castro is a Spanish lawyer and an English solicitor. Ignacio holds a masters degree from King's College London. Before joining WIPO in 2002, Ignacio practiced with the law firm Freshfields Bruckhaus Deringer, London in the areas of international arbitration and litigation.

16.30 Chairperson´s Close Of Day 1

16.40 Cocktail Reception

Discuss today’s themes with your fellow Trademark Protection and Enforcement professionals. Don’t forget your business cards!

[ Register Now] · [ Next: Conference Day Two: 26 November 2008 ]