Conference Day One: 29th June 2009
9:30 Registration & coffee
10:00 Chairman’s welcome & opening address

Thorsten Süß
Design Studio Manager
Faurecia Interior Systems, Germany
Assessing innovative design concepts
10:10 Low Mass - High Value
- Forming a light attitude
- The might behind light
- Case study "light attitude"

Julien Seiller
Advanced Design Leader
Faurecia Interior Systems, Germany

Thorsten Süß
Design Studio Manager
Faurecia Interior Systems, Germany
10:50 Highlight: The communication of brand and product
messages by color and trim design
- Developments of trends in comparison with fashion and new car design
- Finding a specific way in the variety of trends
- Outlook regarding trends and statements
- Transforming the future of color and trim design

Martin Bremer
Senior Manager Color and Trim, Development Mercedes-Benz Cars
Daimler AG, Germany
11:30 Refreshment break & networking
12:00 Highlight: Innovative cab interior design approach
- Scenario evolution: Customer’s needs and expectations
- All in one? Cross industry synergies:
- Driving (car design)
- Eating/sleeping/relaxing (furniture design)
- Office/entertainment (product design)
- Style and materials
- Perceived quality vs cost effectiveness - Design story of the current production of cab interiors
- Total quality and innovation

Giuseppe Bruno
Industrial Designer
Iveco S.p.A., Italy
12:40 Networking luncheon
The interior going "eco" with green fibres
14:10 Bioplastics – Improving their properties with man-made
cellulose fibres and nanoclay
- Bioplastics overview: PLA, PHAs, cellulose acetate, etc.
- Natural vs. man-made cellulose fibres as reinforcement
- Results for PLA and PHA
- Nano reinforcements
- High strength for cellulose acetate with certain nanoclays

Johannes Ganster
Head of Department, Material Development and Structure Characterisation
Fraunhofer Institute for Applied Polymer Research IAP, Germany
14:50 Eco-friendly man made cellulose fibres - possible
technical applications
- Comparisons of different fibres
- CO2 emissions of fibres
- Manufacturing process
- Life cycle assessment
- Possible applications e.g. headliner, seats and door panels

Friedrich Suchomel
Head of New Applications, Business Development and Innovation Textile Fibers
Lenzing AG, Austria
15:30 Refreshment break & networking
New features of textiles in the interior
16:00 Waterless, solvent-less, eco-friendly nanocoating technology
for creating high performance multifunctional
textiles
- Waterless and solvent-less
- Nanotechnology for depositing functional finishes on to textile substrates
- Environmental and economic benefits
- Novel materials produced via “dry” nanolayer
- Bi/tricomponent fibres meltspinning and coating

António Vieira
CEO
Centre for Nanotechnology and Smart Materials, Portugal
16:40 Chemical solutions for innovative technical textiles
- Recent development in self-cleaning and easy-toclean textile treatments
- Functional textile coating
- Functional integration into textiles
- Prospects for the future of automotive technical textiles

Dr. Ralf Nörenberg
Head of Competence Center for Technical Textiles
BASF SE, Germany
17:20 A highly effective and lightweight material for
automotive sound absorption
- Lightweight absorber solutions in automotive acoustics
- Acoustical and mechanical properties of microfiber nonwovens
- Examples for microfiber nonwovens in automotive acoustics

Dr. Wolfgang Neithardt
Manager Applications Engineering Tuft
Freudenberg Vliesstoffe KG, Germany
18:00 End of conference day one
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· [ Next: Conference Day Two: 30th June 2009 ]