Conference Day Two: Wednesday, July 30, 2008
8:30 Networking Breakfast And Registration
9:00 Welcome Address And Opening Remarks From The
Chairperson
9:15 Designing The Intranet With A User-Driven Approach
- Expand the benefits of your intranet by focusing on user needs and expectations
- Manage content to keep it timely and relevant
- Explore challenges, considerations, and ultimate benefits in localizing your intranet
Helen Galasso
VP Interactive Marketing
Coldwell Banker Real Estate LLC
10:00 Making Your Intranet Portal The Must-Read Source For
Employee News
- Make your intranet a popular, must-read news channel
- Make content relevant, attractive, readable, fun, and engaging
- Engage employees in an initiative & two-way conversation: pitfalls and payoffs
- Build community using fresh content, blogs, photos, video & more
Kay Golan
Director Employee Communication
Centers for Disease Control and Prevention (CDC)
10:45 Morning Networking And Refreshment Break
11:30 Using Innovative Ideas To Make Out-Of-The-Box Thinking
Possible In An Off-The-Shelf World… Without Customization
- Use a mantra to develop a shared vision
- Get results through thoughtful, usability testing
- Follow the unbeaten path through technology
- View a demonstration of Staples' new HR Express portal
George Levesque
Project Manager Portal Strategy
Staples Inc
12:15 Interactive Panel Discussion/Brainstorming Session: Design
Considerations And Its Role In Intranet Initiatives
- Discuss future trends in intranet usability and effectiveness
- Compare different approaches to re-designing your intranet
- Manage content organization, definition, and innovations
George Levesque
Project Manager Portal Strategy
Staples Inc
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Nancy Goebel
Development Director
Intranet Benchmarking Forum (IBF)
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1:00 Networking Luncheon For Speakers And Delegates
2:00 Outsourcing Your Intranet To Facebook
- Spurring employees to communicate with each other
- Educating on ROI and new market potential
- Creating a sense of community (within and outside of the company)
Kyle Arteaga
VP Corporate Communications
Serena Software
2:45 Quantify Your Intranet's Effectiveness
- Understand developments in performance measurement standards
- Build a strategy that uses measurable goals
- Establishing a performance baseline
- Integrate strategy and usability findings
- Measure and document results
Alexis Southard-Wray
Manager Online Internal Communications
PNC Financial Services Group
3:30 Networking & Coffee Break
4:15 Building A Corporate Portal
- Defining goals for a corporate portal and driving the strategy throughout your business
- Governance model for the three Cs: Community, Collaboration and Community
- Developing promotional plans that evolve with your business and enduser
Heidi Christen
Intranet Director
Thomson Financial
5:00 Chairperson’s Closing Remarks And End Of Day Two
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· [ Next: Pre-Conference Workshops & Masterclass: Monday, July 28, 2008 ]