Cut Costs

• Avoid unnecessary expenditure by preparing for the launch of hundreds of new domain name extensions: How are Coca-Cola restructuring their domain name portfolio?
• Cut costs through mutual cooperation with other stakeholders with best practice from FIFA
• Share costs with your competitors and other brand owners by engaging in joint enforcement initiatives: Hear from Estée Lauder and Tommy Hilfiger
• Select your external partners with care and don’t pay more than your competitors: Learn from the experiences of others during our interactive ‘Knowledge Exchange’ session

Maximise Results

• Assess the impact of recent eBay litigation on your strategy for dealing with the trade in counterfeit goods online
• Engage consumers to increase the effectiveness of your strategy with an analysis of latest trends and statistics in consumer thinking
• Win the battle for more resources using tips on successfully building the internal business case
• Optimise reactive, proactive and preventative domain name strategies to maximise successful trademark protection in the online environment

Quantify & Increase ROI

• Justify your existing initiatives with Nokia’s latest models for quantifying the ROI on your brand protection enforcement activity
• Move away from a ‘cost centre’ status: Find out how Philip Morris International are commercialising the innovative brand security solution they have developed in-house
• Optimise the value of your trademark portfolio with comprehensive audit and analysis of the gaps