Interview with Jami Guthrie, Senior Director, Global Consumer & Market Intelligence Wm. Wrigley Jr. Company

(To see all of Jami Guthrie’s responses, click here)

What is your most memorable research project you have ever worked on?

It was a segmentation study in an adjacent category that we (as a company) knew very little about. The reason that it is my most memorable is because the learning was completely new and so insightful. It allowed us to look at our brands and the opportunities through a completely different lens. It was great to see how engaged everyone in the company was with the learning and more importantly, how quickly we took action against it. – MARC, September 28, 2007 Are you communicating enough with your teams to ensure that consumer insights are taken a step further to support and ensure successful business strategies?

Join Experts from Leading Consumer Oriented Organizations sharing best practice on:

• Interpreting Consumer Insights for Brand and Product Positioning
• Revamping Customer Analytics and Consumer Research for Improved Quality of Data
• Integrating Customer Intelligence into your Core Business Processes

Download the brochure

Be part of this industry setting meeting – Customer Analytics and Consumer Insight to transform your customer data into successful business campaigns.

Premier Speakers from

FMCG	FMCG	Media and Entertainment
Mr. Kamal Sen Head of Business Research and Corporate Planning Hindustan Unilever	Mr. Tim Cooper Customer Insights Analysis Manager, Customer Understanding and Support Merck Sharp and Dohme, Australia	Mr Geert Desager Trade Marketing Manager Microsoft Digital Advertising Solutions - Southeast Asia
FMCG	Telecommunications	Banks and Financial Service Providers
Ms Low Li Ting Regional Interactive Marketing Manager Johnson & Johnson Vision Care	Mr Cahyadi Poernomo Head of Analytics and Campaign Intelligence Vodafone Australia	Ms Jude Leon Head of Marketing Strategy BankWest, Australia
Banks and Financial Service Providers	FMCG	FMCG
Ms Sujatha Parthasarathi Head of Consumer Contact Centre Standard Chartered Bank	Mr Tyrone Almeida Group Manager, Consumer and Market Knowledge, Hair Care PROCTER & GAMBLE (SINGAPORE) PTE LTD	Mr. Ben Tuff Head of Consumer Insights Pepsico, China
FMCG	Media and Entertainment	Telecommunications
Mr. Evan Williams Customer Analytics Specialist KRAFT FOODS ASIA PACIFIC SERVICES PTE. LTD.	Mr. Andrew Ing Chief Operating Officer, St James Power Station Media and Entertainment	Mr Chinthana Jayasekara Unit Manager – Group Loyalty DIALOG SRI LANKA
Banks and Financial Service Providers	Telecommunications	FMCG
Ms Monali Gaikwad Head of Product Development and Consumer Insight AMERICAN EXPRESS INTERNATIONAL INC	Mr Vishal Dubey Assitant GM for Marketing IDEA CELLULAR INDIA	Ms Mahssa Hosseini Strategic Marketing Manager Ericsson, Australia
FMCG	FMCG	Media and Entertainment
Mr. Kamal Sen Head of Business Research and Corporate Planning Hindustan Unilever	Mr. Aseem Puri Consumer and Market Knowledge – Laundry Business Hindustan Unilever	Mr Azhar Azib Regional Central Marketing Group Director Microsoft Asia
Media and Entertainment
Mr. Brian Clifton Former Head of Web Analytics EMEA Google

We are continually on the look out for premier speakers who can add value to the program.

Do you have a success case study on customer analytics and consumer insight to share?

If so, call me at +656722 9365 or email dawn.liu@iqpc.com.sg

Why should you attend?

• 6 dedicated workshops for personalized feedback on the challenges which you face in transforming research to useful information for executing your business strategies
• Cross industry sharing for fresh ideas to maximize revenue of all your market segments
• Innovative strategies for having a better understanding of your customers
• Comprehensive case studies by industry practitioners on successfully engaging your customers into your products and brands
• Specific business tutorials on data interpretation for propelling and managing your campaigns

Who should attend?

If you are not yet ready to register, feel free to request a reminder nearer the time .

Conference Partners

Sponsor	Official Supporting Organisations

[ Register Now] · [ Next: Conference Day One: Tuesday, 29 April 2008 ]