75% of Consumers are in the Low Income Market Segment

Want to discover creative strategies to capture the loyalty of your Bottom of the Pyramid (BoP) customers for maximum ROI? Then join us at Innovative Marketing for Low Income Consumers 2008, Asia's ONLY gathering of marketing experts from international brands such as Unilever, Nestle and Perfetti van Melle, Dialog Telekom, Idea Cellular and many others to gain exciting insights on how you can retain the loyalty of low income consumers via cutting-edge campaigns and strategies.

Whether you devote your entire marketing strategy or a segment to BoP, you've got to be at Innovative Marketing for Low Income Consumers 2008 if you want to find out how you can effectively engage your BoP consumers and create products and services that better meet their needs for greater brand awareness and optimum business results.

Meet these Bottom of the Pyramid marketing experts:

Join these International Brands and Marketing Gurus as they reveal their secrets and techniques to capture the Low Income Market segment!

Bhaskar Sharma Vice President Marketing Operations - Asia AMET Unilever Asia Pte. Ltd. Hasrath Munasinghe Head of Marketing Dialog Mobile & Dialog Telekom PLC, Sri Lanka

Roland Stieger Business Executive Manager, Dairy & Creamers Nestlé (Thai) and Head of the Emerging Consumer Steering Committee for Nestlé in Indochina Binoay B. Assistant Vice President, Marketing Idea Cellular

Duncan Starnes Regional Marketing Manager Perfetti van Melle Asia Pacific Tomi T Ahonen 6-time bestselling author, Hong Kong, latest book "Mobile as 7th of the Mass Media"

And more from:

For the complete speakers' list, download the agenda here!

Top 4 Takeaways From The Hands-On & Interactive Masterclass & Workshops at Innovative Marketing for Low Income Consumers 2008: 1. Techniques & tools to plan your own roadmap for your low income marketing strategy via Inverted Pyramid Thinking 2. key strategies and solutions on how you can devise a marketing plan when you're faced with real constraints 3. How to effectively reach the bottom of the pyramid segment via innovative convergence opportunities, TV, Internet and mobile 4. Leveraging on regional, device and language literacy differences to make the best out of your marketing strategy for maximum ROI

If you are not yet ready to register, feel free to request a reminder nearer the time.

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[ Register Now] · [ Next: Conference Day One: 2 December 2008 ]