Conference Day 2
Wednesday, October 16th, 2019
• Rethinking cabin space:Delivering customer experiences that have the right balance of
function, form and emotional engagement
• Spending on experiences vs. spending on goods, market insights
• Decision making based on holistic experiences
The challenges of today might not be the ones the industry will be facing in 10 years from now. As an industry, how do we plan for change? How do we identify what´s important to both customers and airlines? And how do we act on what´s important to deliver breakthrough change?