Elisha Lawrence, AVP, Global Anti-Piracy & Content Security, ABS-CBN International, and Lian Yunze, Partner at Hylands Law Firm, both past speakers at the Summit, have years of experience combating counterfeiters in the US, China, Europe, and Middle East. They have shared their insights on the intersection of piracy and counterfeiting, and trans-national counterfeiting initiatives.
In the final installment of this exclusive two-part interview, Elisha Lawrence, AVP, Global Anti-Piracy & Content Security, ABS-CBN International, and Yunze Lian, Partner at Hylands Law Firm, continue the discussion, touching on global anti-counterfeiting strategies, counterfeiters' exponential ingenuity, and give tips on combating the gray market.
Ahead of this year’s 19th Anti-Counterfeiting & Brand Protection Summit this September 27-29 in New York, New York, we spoke with David Bass, Deputy Attorney General, Financial Fraud and Special Prosecutions Unit at the California Department of Justice. In our discussion he helps to he helps to uncover:
• Some of the top priorities government agencies look for when taking on a case
• The importance and ways in which to make your case ‘sexy’ for the prosecutors
• Best practices and techniques that law enforcement agencies and officers use for their own investigation and have perfected over time
Jason Yao, Senior Partner, Wan Hui Da Law Firm, China discusses;
- The best practices for protecting a brand in China
- Different approaches that would be taken for different targets for efficient resource allocation
- The current counterfeit goods ecosystem in China - both for brands trying to sell and procure/manufacture goods from China
- What a bigger challenge for brands is China- trademark infringements or manufacturing of counterfeits
- Key challenges to pursuing an anti-counterfeiting and brand protection strategy in China
- Success stories he has had when pursuing action against counterfeiters