This exclusive case study presentation highlights how accessory gurus Alex and Ani's intelligence led approach to winning the fight against counterfeiters on social media. Learn more by downloading and be sure to join us onsite this January for the 21st Anti-Counterfeiting & Brand Protection Summit.
With speakers from the 20th Anti-Counterfeiting & Brand Protection Summit: Jason Calhoun, Former Project Manager, National Cyber-Forensics & Training Alliance NCFTA | Robert William Erb, President, CEO, General Counsel Schutt Sports | Chris Gibbins, Director of Global Brand Protection Speck Products.
Edward Haddad, Vice President Intellectual Property at New Balance Athletic Shoe Inc. explains how the footwear giant handles counterfeiting within the organization. Haddad breaks down • Volume sellers / listings on B2B/B2C exchanges, highly trafficked copycat websites, and useful strategies for combatting the fakes.
Social Media has infiltrated every aspect of our lives, but how has it impacted the integrity of brands? This interactive Prezi explains just how Instagram, Facebook, and ecommerce platforms like Ebay can negatively affect brands and why it's more important than ever to maintain brand awareness and protection. Click your way through the presentation to learn from brands including Tiffany & Co., Kylie Cosmetics, and Rolex.
Retail crime and product diversion have achieved nearly full penetration into the marketplace, due in no small part to the Internet. In advance of the Anti-Counterfeiting & Brand Protection Summit we look at what contributes to this ubiquity, and the innovative ways you can turn the Internet—and the consumer—against the grey market.
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As the president of the IACC Foundation and the Training Coordinator of the IACC, Angelo Mazza is an expert on all things Intellectual Property. This interview sheds light on some of the topics Mr. Mazza feels are crucial to property protection, what his biggest concerns are with ecommerce, and on misconceptions regarding IP. Join Mr. Mazza at the 21st Anti-Counterfeiting & Brand Protection Summit, running January 28-30, 2019 at the Argonaut Hotel in San Francisco, CA.
With so much capital and intellectual property at stake, it's clear that counterfeiting and brand protection is still a major global issue.
Ahead of the 21st Anti-Counterfeiting & Brand Protection Summit West, we recapped recent seizures and statistics in IP. The International Trademark Association (INTA) and the
International Chamber of Commerce commissioned a report
indicating that counterfeiting and piracy could reach a value
of $2.3 trillion by 2022.
For more insight be sure to join us January 28-30 in San Francisco, California for the event! Reach out to firstname.lastname@example.org for additional information.
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