Measuring The Roi Of Your Anti Counterfeiting Brand Protection Program
Measuring the ROI of Your Anti-Counterfeiting & Brand Protection Program
Jason Calhoun, Former Project Manager for National Cyber-Forensics & Training Alliance, Robert William Erb, President, CEO and General Counsel of Schutt Sports and Chris Gibbins, Director of Global Brand Protection at Speck Products discussed how to measure the ROI of your ACBP Program. The presentation includes choosing which tools, metrics and tracking systems to use when measuring ROI and more!
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