Pre-Conference Workshop

9:00 am - 12:00 pm WORKSHOP A: Securing Buy-In and Delivering Exceptional Experience across the Visitor Journey
Mr Chris Palmer - Director of Theme Park Attractions, Universal Studios Hollywood
·         Demonstrating the value of customer-centricity to the organisation
·         Mapping out the visitor journey and all touchpoints for pre-visit, during visit and post-visit: Where are the gaps and how can we work on improving service and interactions?
·         Sharing of best practices for influencing change and turning employees into brand advocates through engagement and empowerment 

Mr Chris Palmer

Director of Theme Park Attractions
Universal Studios Hollywood


Pre-Conference Workshop

1:00 pm - 4:00 pm WORKSHOP B: Creating Immersive Visitor Experiences with AR and VR
·         Capitalising on the opportunities of implementing AR and VR in the attractions industry
·         Identifying rides and attractions that can be enhanced with AR and VR to increase repeated visitation
·         Developing augmented content to elevate interactivity and create immersive experiences
·         Exploring specific technical and creative challenge related to the integration of AR and VR into existing operations, rides and attractions