Post-Conference Workshop

9:00 am - 12:00 pm WORKSHOP C: IPs and Content Localisation for Successful Attractions Development in Asia
Mr Phil Royle - Director of Development & Operations, Legoland China
·         Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances
·         Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI
·         Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives

Mr Phil Royle

Director of Development & Operations
Legoland China

Post-Conference Workshop

1:00 pm - 4:30 pm WORKSHOP D: Effective Marketing Strategies for Attracting Repeat Visitors
·         Creating genuine engagements and increase emotional connections with data-driven personalisation
·         Amplifying latest activities and promotions through effective ads targeting and social media platforms
·         Developing attractive pricing, promotion and partnership packages to encourage repeat visits