Articles

Engaging with past and potential visitors on social and digital channels is a crucial component in attracting new and repeat guests.

To get insights on "Attractions Marketing and its Impact on Visitors", we spoke to Sona Mazumdar, Chief Partnership Officer at KidZania, for her perspectives.

We spoke to LEGOLAND’s Phil Royle for his perspective on the use of tech and data in attractions and amusement, and found out about:

• Different methods of visitor data collection
  
• Possible inaccuracies and limitations in these methods
• The role of tech in attractions and amusements
• Other factors needed to support the use of tech and data

Past presentation from Zishan Amir, General Manager, Mega Adventure

Past presentation from Mark Wijman, Director of LKF Attractions, Lan Kwai Fong Group

We spoke with Philip Whittaker, currently the Chief Commercial Officer and CEO - ITPA of Themed Attractions Resorts Hotels Sdn. Bhd. on the state of play in the theme and amusement park industry. What the emerging trends and opportunities are, key challenges and what business leaders should consider when investing in Southeast Asia. Philip also discusses key things to consider when developing a sustainable business model.

Download the article to read more. 

Past presentation from Dr. Vincent Taehyun Park, Director of Park Development & Strategy Planning, Samsung Everland

Amusement parks are renowned for going above and beyond to create fantastical worlds for visitors to enter into. But having all the frills mean nothing if operations do not run smoothly. The key to a successful park lies in the delivery of great customer experience via exceptional operational efficiency.  

Without a seamless, pain free experience, theme parks will never be more than average.

Here we explore 5 ways your park can create that magical experience for its customers by engaging in efficient operations. 

Past presentation from 

Phil Whittaker, Chief Executive Officer, ITPA & Group Chief Commercial Officer, Themed Attractions Resorts & Hotels

Past presentation from 

Lim Tit Meng, Chief Executive, Science Centre Singapore

More attractions and entertainment operators are recognising the value of tech in creating a seamless visitor experience throughout, from pre-visit engagement to post-visit follow-ups. Read to find out more about the technologies they are using to ensure repeat business.

Past presentation from 

Leong Yue Weng, General Manager, Kidzania Singapore