Interview with LEGOLAND’s Phil Royle - Balancing tech, data and the human touch

Interview with LEGOLAND’s Phil Royle - Balancing tech, data and the human touch

We spoke to LEGOLAND’s Phil Royle for his perspective on the use of tech and data in attractions and amusement, and found out about:

  • Different methods of visitor data collection
  • Possible inaccuracies and limitations in these methods
  • The role of tech in attractions and amusements
  • Other factors needed to support the use of tech and data

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