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Engaging with past and potential visitors on social and digital channels is a crucial component in attracting new and repeat guests.

To get insights on "Attractions Marketing and its Impact on Visitors", we spoke to Sona Mazumdar, Chief Partnership Officer at KidZania, for her perspectives.

We spoke to LEGOLAND’s Phil Royle for his perspective on the use of tech and data in attractions and amusement, and found out about:

• Different methods of visitor data collection
  
• Possible inaccuracies and limitations in these methods
• The role of tech in attractions and amusements
• Other factors needed to support the use of tech and data

The amusement and theme parks industry has grown over the years with millions of people visiting the Asia Pacific region, particularly Southeast Asia, every year. So what are the reasons behind Southeast Asia’s astonishing growth? How competitive are amusement & theme parks in Southeast Asia? What are the trends and opportunities for solutions providers in this region?

In this report we examine:

• Key market trends and opportunities 
• New technology being used in the marketplace
• Upcoming projects 

We spoke with Philip Whittaker, currently the Chief Commercial Officer and CEO - ITPA of Themed Attractions Resorts Hotels Sdn. Bhd. on the state of play in the theme and amusement park industry. What the emerging trends and opportunities are, key challenges and what business leaders should consider when investing in Southeast Asia. Philip also discusses key things to consider when developing a sustainable business model.

Download the article to read more. 

Amusement parks are renowned for going above and beyond to create fantastical worlds for visitors to enter into. But having all the frills mean nothing if operations do not run smoothly. The key to a successful park lies in the delivery of great customer experience via exceptional operational efficiency.  

Without a seamless, pain free experience, theme parks will never be more than average.

Here we explore 5 ways your park can create that magical experience for its customers by engaging in efficient operations. 

More attractions and entertainment operators are recognising the value of tech in creating a seamless visitor experience throughout, from pre-visit engagement to post-visit follow-ups. Read to find out more about the technologies they are using to ensure repeat business.