Caroline is a marketing professional who has led strategies in customer acquisition and engagement through online and offline channels. As Chief Customer Officer of one of the leading family entertainment centre (FEC) Group in Asia Pacific, Caroline champions and drives teams towards a customer-centric organisation, putting the customer first in all aspects of doing business.
Prior to her current role with The Entertainment and Education Group (TEEG), Caroline was Head of Digital for the Fairmont, Raffles and Swissotel group, followed by the Accor Hotels group, where she spearheaded digital transformation.
Before joining the FEC industry, Caroline worked for over 20 years in travel and hospitality, from revenue management roles to marketing strategist to a policy-maker role in the Singapore Tourism Board. To this new business, she brings with her, the culture and philosophy of customer-centricity and customer service.