Mr Lennard Otto

Chief Executive Officer IMG World of Adventures

Conference Day One – Tuesday 2 June 2020

Wednesday, February 26th, 2020

1:30 PM Adopting a Multi-Branded IP Approach for Sustainable Visitor and Revenue Growth

·        IPs: Discussing how to align with business objectives and what works in attracting international and local visitors

·        Striking the right balance between international IPs and original IPs to build brand’s value proposition and market appeal

·        The importance of IPs in increasing emotional connections to support and drive change to consistent victor growth

Conference Day Two – Wednesday 3 June 2020

Thursday, February 27th, 2020

3:10 PM Discussing the Impacts of COVID-19 in the Middle Eastern Amusement Park Industry

  • Gaining insights on how IMG World of Adventures is leading the way to manage business during a global pandemic
  • Exploring new strategies for theme park business to reopen in a post-coronavirus world 
  • What’s Next: Understanding the new norms of theme park business to ensure business sustainability  

Check out the incredible speaker line-up to see who will be joining Lennard.

Download The Latest Agenda