Mr Phil Royle

Director of Development & Operations Legoland China

Conference Day One – Tuesday 2 June 2020

· Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances

· Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI

· Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives

Check out the incredible speaker line-up to see who will be joining Phil.