Mr Phil Royle

Director of Development & Operations Legoland China

Conference Day One – Wednesday 26 February 2020

Wednesday, February 26th, 2020

4:40 PM Case Study: New York LegoLand: The Use of Social Media Campaigns to Increase Awareness & Create Buzz

·         Enticing visitors with two-way dialogues and targeted messages for awareness, branding and buzz
·         Leveraging user-generated content and authentic visitor experiences to excite and attract 
·         Tracking and analysing results across social media platforms to improve future marketing activities


Friday, February 28th, 2020

9:00 AM WORKSHOP C: IPs and Content Localisation for Successful Attractions Development in Asia

·         Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances
·         Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI
·         Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives

Check out the incredible speaker line-up to see who will be joining Phil.

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