Mr Phil Royle

Director of Development & Operations Legoland China

Conference Day One – Tuesday 2 June 2020

Wednesday, February 26th, 2020

1:30 PM IPs and Content Localisation for Successful Attractions Development in Asia

·        Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances

·        Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI

·        Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives

Check out the incredible speaker line-up to see who will be joining Phil.

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