19 - 21 August, 2019
Novotel Singapore on Stevens, Singapore

CONFERENCE DAY 1

8:00 am - 9:00 am Registration & Coffee & Tea

9:00 am - 9:15 am Chairman's Welcome Remarks

Jesper Hansson, Pricing Director – EMEA & Asia Pacific at Electrolux

Jesper Hansson

Pricing Director – EMEA & Asia Pacific
Electrolux

ACCELERATING COMMERCIAL EXCELLENCE & BUSINESS PERFORMANCE

  • Shaping commercial excellence strategies in alignment with changing customer preferences and behaviors
  • Developing customer and market-specific commercial programs to improve loyalty and profitability
  • How can organisations further optimise results by tailoring value propositions, customer engagement and sales approaches?
Alex Gapper, Head, Commercial Excellence - Asia Pacific at Johnson & Johnson Vision Care

Alex Gapper

Head, Commercial Excellence - Asia Pacific
Johnson & Johnson Vision Care

Vishal Gupta, Regional Commercial Pricing Lead at Philips

Vishal Gupta

Regional Commercial Pricing Lead
Philips

Jyoti Ranjan Padhi, Head of Strategic Pricing – Asia Pacific at Stryker

Jyoti Ranjan Padhi

Head of Strategic Pricing – Asia Pacific
Stryker

Prof. Dai Yao, Assistant Professor, Marketing, NUS Business School at National University of Singapore (NUS)

Prof. Dai Yao

Assistant Professor, Marketing, NUS Business School
National University of Singapore (NUS)

10:00 am - 10:30 am Creating a Competitive Advantage with CRM, Pricing and Sales Optimisation

  • Benefits of using CRM insights to shape pricing and sales strategies
  • Empowering product, sales and marketing teams in the areas of customer engagement and retention
  • Monetising CRM and turning relationships and interactions into profitability
Cecilia Yue Xu, Head of Sales Excellence – Asia at Sealand Maersk

Cecilia Yue Xu

Head of Sales Excellence – Asia
Sealand Maersk

10:30 am - 11:15 am Speed Networking & Morning Refreshment Break


STRENGTHENING PRICING CAPABILITIES

11:15 am - 11:45 am Building World-Class Pricing Capabilities to Ensure Sustainable Organisational Success

  • Transforming pricing into a strategic growth lever
  • Making strategic investments in people, process and technology to enable the execution of a robust pricing strategy
  • Driving business performance with an organisational culture that rewards pricing excellence
Frederic Duhamelle, Director, Pricing Strategy & Revenue Management – Asia Pacific at Medtronic

Frederic Duhamelle

Director, Pricing Strategy & Revenue Management – Asia Pacific
Medtronic

11:45 am - 12:15 pm Dynamic Pricing: Tactical Tool to Strategically Levier

  • Customising prices around quantity, product life cycle and region
  • Analysing various segments of the market to increase revenue
  • Gaining real-time information to uncover insights on price elasticity and the effects of price change
Mohammed Ghezal, Pricing Director at Dell EMC

Mohammed Ghezal

Pricing Director
Dell EMC

12:15 pm - 1:30 pm Networking Lunch

VALUE, BRAND & PRODUCT POSITIONING

1:30 pm - 2:00 pm Implementing Value-Based Pricing for Greater Customer Acquisition, Retention and Profitability

  • Implementing customer segmentation to establish optimal pricing strategy and deliver the right proposition of total cost of ownership
  • Leveraging customer data and analytics to strengthen the foundations of value-based pricing
  • Maintaining high margins through integrated value capture across product and customer segments
Syed Suroor Anwar, Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific at RS Components

Syed Suroor Anwar

Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific
RS Components

2:00 pm - 2:30 pm Making the Case For and Against Discounts and Cashbacks

  • Utilizing real-time data from Fave merchants to understand effects of different revenue management strategies  
  • Assessing the relationship and impact of brand on price, sales and profitability
  • Lessons  learnt to maximize revenue yield 
Aik Phong Ng, Managing Director at Fave

Aik Phong Ng

Managing Director
Fave

2:30 pm - 3:00 pm Successfully Launching New Products with Pricing and Portfolio Realignment

  • Evaluating the value proposition of your new product against existing product lines and external competition
  • Deciding on the optimal product pricing considering buyers’ expectations and preferences
  • Shifting business focus towards more profitable customer segments and regions
Anand Prakash, VP, Head of Life Pricing & Valuation at AXA

Anand Prakash

VP, Head of Life Pricing & Valuation
AXA

3:00 pm - 3:30 pm Afternoon Refreshment Break

DIGITAL PRICING & REVENUE MANAGEMENT

  • Reviewing opportunities to establish sustainable digital revenue streams
  • Deciding on pricing, product and brand positioning: How will this differ with traditional distribution channels?
  • Enabling cross-channel integration to maximise sales and revenues
Sandeep Gambhir, Area Director of Revenue - Singapore at Accor

Sandeep Gambhir

Area Director of Revenue - Singapore
Accor

Emmanuelle Mace-Driskill, Executive Director, Planning & Product Strategy at Charles & Keith Group

Emmanuelle Mace-Driskill

Executive Director, Planning & Product Strategy
Charles & Keith Group

Alessio Romeni, Planning Director at Zalora Group

Alessio Romeni

Planning Director
Zalora Group

Noah Lim, Provost’s Chair Professor at NUS Business School

Noah Lim

Provost’s Chair Professor
NUS Business School

4:15 pm - 4:45 pm Harnessing the Power of Data and Analytics to Drive Digital Revenue

  • Analysing customer behaviour on digital channels to convert, cross-sell and upsell
  • Developing hyper-personalised programs to increase customer engagement and loyalty
  • Achieving profitable digital customer relationships through business intelligence and real-time decisioning
Alessio Romeni, Planning Director at Zalora Group

Alessio Romeni

Planning Director
Zalora Group

4:45 pm - 5:15 pm Chairman’s Closing Remarks & End of Day One

Jesper Hansson, Pricing Director – EMEA & Asia Pacific at Electrolux

Jesper Hansson

Pricing Director – EMEA & Asia Pacific
Electrolux