CONFERENCE DAY 1

8:00 am - 9:00 am Registration & Coffee & Tea

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Jesper Hansson

Pricing Director – EMEA & Asia Pacific
Electrolux

ACCELERATING COMMERCIAL EXCELLENCE & BUSINESS PERFORMANCE

  • Shaping commercial excellence strategies in alignment with changing customer preferences and behaviors
  • Developing customer and market-specific commercial programs to improve loyalty and profitability
  • How can organisations further optimise results by tailoring value propositions, customer engagement and sales approaches?
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Alex Gapper

Head, Commercial Excellence - Asia Pacific
Johnson & Johnson Vision Care

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Vishal Gupta

Regional Commercial Pricing Lead
Philips

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Jyoti Ranjan Padhi

Head of Strategic Pricing – Asia Pacific
Stryker

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Prof. Dai Yao

Assistant Professor, Marketing, NUS Business School
National University of Singapore (NUS)

10:00 am - 10:30 am Creating a Competitive Advantage with CRM, Pricing and Sales Optimisation

Cecilia Yue Xu - Head of Sales Excellence – Asia, Sealand Maersk
  • Benefits of using CRM insights to shape pricing and sales strategies
  • Empowering product, sales and marketing teams in the areas of customer engagement and retention
  • Monetising CRM and turning relationships and interactions into profitability
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Cecilia Yue Xu

Head of Sales Excellence – Asia
Sealand Maersk

10:30 am - 11:15 am Speed Networking & Morning Refreshment Break


STRENGTHENING PRICING CAPABILITIES

11:15 am - 11:45 am Building World-Class Pricing Capabilities to Ensure Sustainable Organisational Success

Frederic Duhamelle - Director, Pricing Strategy & Revenue Management – Asia Pacific, Medtronic
  • Transforming pricing into a strategic growth lever
  • Making strategic investments in people, process and technology to enable the execution of a robust pricing strategy
  • Driving business performance with an organisational culture that rewards pricing excellence
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Frederic Duhamelle

Director, Pricing Strategy & Revenue Management – Asia Pacific
Medtronic

11:45 am - 12:15 pm Dynamic Pricing: Tactical Tool to Strategically Levier

Mohammed Ghezal - Pricing Director, Dell EMC
  • Customising prices around quantity, product life cycle and region
  • Analysing various segments of the market to increase revenue
  • Gaining real-time information to uncover insights on price elasticity and the effects of price change
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Mohammed Ghezal

Pricing Director
Dell EMC

12:15 pm - 1:30 pm Networking Lunch

VALUE, BRAND & PRODUCT POSITIONING

1:30 pm - 2:00 pm Implementing Value-Based Pricing for Greater Customer Acquisition, Retention and Profitability

Syed Suroor Anwar - Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific, RS Components
  • Implementing customer segmentation to establish optimal pricing strategy and deliver the right proposition of total cost of ownership
  • Leveraging customer data and analytics to strengthen the foundations of value-based pricing
  • Maintaining high margins through integrated value capture across product and customer segments
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Syed Suroor Anwar

Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific
RS Components

2:00 pm - 2:30 pm Making the Case For and Against Discounts and Cashbacks

Aik Phong Ng - Managing Director, Fave
  • Utilizing real-time data from Fave merchants to understand effects of different revenue management strategies  
  • Assessing the relationship and impact of brand on price, sales and profitability
  • Lessons  learnt to maximize revenue yield 
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Aik Phong Ng

Managing Director
Fave

2:30 pm - 3:00 pm Successfully Launching New Products with Pricing and Portfolio Realignment

Anand Prakash - VP, Head of Life Pricing & Valuation, AXA
  • Evaluating the value proposition of your new product against existing product lines and external competition
  • Deciding on the optimal product pricing considering buyers’ expectations and preferences
  • Shifting business focus towards more profitable customer segments and regions
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Anand Prakash

VP, Head of Life Pricing & Valuation
AXA

3:00 pm - 3:30 pm Afternoon Refreshment Break

DIGITAL PRICING & REVENUE MANAGEMENT

  • Reviewing opportunities to establish sustainable digital revenue streams
  • Deciding on pricing, product and brand positioning: How will this differ with traditional distribution channels?
  • Enabling cross-channel integration to maximise sales and revenues
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Sandeep Gambhir

Area Director of Revenue - Singapore
Accor

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Emmanuelle Mace-Driskill

Executive Director, Planning & Product Strategy
Charles & Keith Group

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Alessio Romeni

Planning Director
Zalora Group

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Noah Lim

Provost’s Chair Professor
NUS Business School

4:15 pm - 4:45 pm Harnessing the Power of Data and Analytics to Drive Digital Revenue

Alessio Romeni - Planning Director, Zalora Group
  • Analysing customer behaviour on digital channels to convert, cross-sell and upsell
  • Developing hyper-personalised programs to increase customer engagement and loyalty
  • Achieving profitable digital customer relationships through business intelligence and real-time decisioning
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Alessio Romeni

Planning Director
Zalora Group

4:45 pm - 5:15 pm Chairman’s Closing Remarks & End of Day One

Jesper Hansson - Pricing Director – EMEA & Asia Pacific, Electrolux
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Jesper Hansson

Pricing Director – EMEA & Asia Pacific
Electrolux