PRE-CONFERENCE WORKSHOPS

1:00 pm - 4:00 pm WORKSHOP A: Implementing Value-Based Pricing in Your Organisation

Syed Suroor Anwar - Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific, RS Components
  • Outlining a strong value proposition in value-based pricing
  • Defining value drivers and finding out customer’s willingness to pay
  • Setting pricing decisions based on cost, competition and customer value
  • Aligning value pricing with value selling and value communication
  • Enforcing accountability and the adoption of value-based pricing
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Syed Suroor Anwar

Vice President, Product, Supplier, Pricing & Inventory Management - Asia Pacific
RS Components