#commercialexcellenceweek


With expansive global competition and rising costs, organizations across Asia are continuously reviewing how they can drive improvements within their pricing, sales, product and marketing divisions. How can Asia’s business leaders break down siloes to drive commercial success in their organaisation? How can they identify gaps and transform their modus operandi to develop superior commercial capabilities and gain competitive advantage?

The Commercial Excellence Week Asia (20-21 August 2019, Singapore) will feature two co-located events: the 5th Annual Asia Pricing & Revenue Management Summit and the inaugural Sales Transformation Asia Summit – providing the perfect platform for Asia’s leaders from B2B and B2C industries to engage in meaningful conversations and exchange best-in-class strategies as they work on strengthening commercial capabilities to drive accelerated business growth.

The 5th Annual Asia Pricing & Revenue Management Summit will explore how Asia’s business leaders can innovate their pricing models & disrupt current revenue models while ensuring alignment with customer demands.

Key Themes include:

  • Aligning your Pricing, Sales and Marketing to Achieve Commercial Excellence
  • Linking Brand with Customer-Value Based Pricing
  • Working within Authorized Profit Margins to Meet Required Business KPIs
  • Innovating your Pricing Strategies with Dynamic Pricing and Subscription-Based Pricing
  • Implement New-Age Pricing Analytics and Automation to Empower Marketing and Sales
  • Mastering the New Dynamics of Omni-Channel Pricing and Revenue Management
  • Deploying a Data-Driven Customer Insights and Pricing Strategy

Agenda

Register

The Sales Transformation Asia Summit will explore how organizations can drive commercial success with the adoption of customer-centric selling and the adoption of new-age technologies to enhance customer acquisition and conversion.

Key Themes include:

  • Unifying Sales, Marketing, Pricing Customer Service to Achieve Commercial Goals
  • Mastering the Keys on Customer-Centric, Value-Based Selling
  • Utilising AI and Analytics to Enable Smart, Data-Driven Sales Decisions
  • Agile Sales Management and Performance Assessment
  • Tactics and Opportunities for Cross-Selling and Upselling
  • Sales Process Optimisation
  • Restructuring and Upskilling Your Salesforce

Agenda

Register

For more information and register your place, email enquiry@iqpc.com.sg or call +65 6722 9388.