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Where does pricing and revenue management sit within your organisation? Has the focus on it grown over the last few years? What about the top factors affecting your strategies? We asked leaders in the industry how things sat within their businesses. With over 80% of respondents saying that the focus on pricing management had grown in their organisation, corporations are recognising the important role pricing can play in gaining market shares and increasing overall revenues. 

The flood of data now available can help companies with an opportunity to make better pricing decisions. Once big data’s complexity is mastered, the value is substantial. Use analytic tools to better understand how your pricing structure affects the overall business in three key areas: OPPORTUNITIES, COMPETITORS, QUALITATIVE

In recent years pricing strategies have undergone a renaissance inbusiness with value-based pricing becoming increasingly recognised as aneffective way to raise profits. To help, IQPC conducted a research with pricingprofessionals from well known companies and produced this eBook to give you someinsight about some of the most effective pricing strategies and technologiescurrently in use.

The proliferation of prices has made pricing more difficult but far more rewarding if a business can successfully adopt an effective pricing strategy.  To know more about the innovative pricing strategies, download this Ebook now

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled five thought provoking case studies from well known B2C companies, to give you a sample of some of the most effective pricing strategies currently in use. 

In part 2 of this eBook we outline the fundamentals of an effective B2B pricing strategy, identify the unhelpful pricing myths you need to dispel and examine the effectiveness of analytics towards price optimisation.

LafargeHolcim's APAC Head of Pricing & Margin Management Jesper Hansson shared their best practices in managing the loyalty, discount & rebate program in a pricing & revenue management perspective.

Eric R. Robles Pricing, Commercial Operations – Research & Applied Emerging Asia, Middle East & Africa from Merck shared their best practices in pricing strategies at 2nd Annual Asia Pricing & Revenue Management Summit.

The Digital Age, also known as the 'Age of Disruption', has already given rise to many phenomenally successful examples of how traditional pricing structures can be reimagined and in some cases completely reengineered. From Amazon to Google, from Uber to AirBnB, digital disruptors have forced businesses across the world, from almost every industry, to sit up, take note and ask themselves: “How should we approach pricing?”. Download the Article to know more about the pricing strategies in digital age.

Asia represents one of the most heterogeneous, complex, competitive and rapidly-evolving regional markets in the world. While this offers companies unprecedented opportunities to deliver their product to vast numbers of consumers who are growing wealthier and more digitally sophisticated, (China’s middle class alone is expected to triple its spending to $6 trillion by 2020) it also brings significant pricing challenges, compared to the more established and stable regional markets. Download the article to know more.

Download the presentation from Mayank Srivastava, Director - Finance & Strategy at Kellogg Asia Pacific to know more about the improving your pricing strategies towards commercial excellence