Where does pricing and revenue management sit within your organisation? Has the focus on it grown over the last few years? What about the top factors affecting your strategies? We asked leaders in the industry how things sat within their businesses. With over 80% of respondents saying that the focus on pricing management had grown in their organisation, corporations are recognising the important role pricing can play in gaining market shares and increasing overall revenues.
The Asia Pricing Summit team conducted a virtual Q&A with Erik Szobota, Director, Global Yield and Pricing at Twitter in their NYC office on how the tech giant is examining new revenue and pricing models. We discuss successful pricing strategies and collaboration as well as key areas of focus for a global game plan.
In this article we explore
- Why dynamic pricing is an advantage in the B2B world and why B2B brands should incorporate it
- How you can make it work within your B2B business and what the benefits are
- And how it can support your human workforce
While attaining true commercial excellence involves a wide range of programs, market leaders are experiencing notable success when the key functions of sales, marketing, pricing and customer services are working together, as one. By aligning these functions and giving them the means to collaborate effectively, companies can expect to make their commercial excellence journey smoother and more impactful from the start.
Pricing is re-emerging as an actively-pursued strategy because it can make a difference in sales, as well as attracting new customers. Value-based pricing has returned to the fore. Some pricing specialists. But to what extent does value-based pricing work as an affective profit lever? Is it really worth the effort?
In recent years pricing strategies have undergone a renaissance inbusiness with value-based pricing becoming increasingly recognised as aneffective way to raise profits. To help, IQPC conducted a research with pricingprofessionals from well known companies and produced this eBook to give you someinsight about some of the most effective pricing strategies and technologiescurrently in use.
The proliferation of prices has made pricing more difficult but far more rewarding if a business can successfully adopt an effective pricing strategy. To know more about the innovative pricing strategies, download this Ebook now
Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled five thought provoking case studies from well known B2C companies, to give you a sample of some of the most effective pricing strategies currently in use.
In part 2 of this eBook we outline the fundamentals of an effective B2B pricing strategy, identify the unhelpful pricing myths you need to dispel and examine the effectiveness of analytics towards price optimisation.