2020 key themes include:
The Asia Pricing Summit team conducted a virtual Q&A with Erik Szobota, Director, Global Yield and Pricing at Twitter in their NYC office on how the tech giant is examining new revenue and pricing models. We discuss successful pricing strategies and collaboration as well as key areas of focus for a global game plan.
In this article we explore
While attaining true commercial excellence involves a wide range of programs, market leaders are experiencing notable success when the key functions of sales, marketing, pricing and customer services are working together, as one. By aligning these functions and giving them the means to collaborate effectively, companies can expect to make their commercial excellence journey smoother and more impactful from the start.
Pricing is re-emerging as an actively-pursued strategy because it can make a difference in sales, as well as attracting new customers. Value-based pricing has returned to the fore. Some pricing specialists. But to what extent does value-based pricing work as an affective profit lever? Is it really worth the effort?