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View the Event Agenda - The 6th Asia Pricing & Revenue Management 2020 Online Summit

View the Event Agenda - The 6th Asia Pricing & Revenue Management 2020 Online Summit

2020 key themes include:

  • Factoring in Geopolitical Dynamics and COVID-19 within your Pricing Strategy
  • Embedding Pricing Transformation in your Organisation
  • B2B and B2C Digital Pricing
  • Pricing Analytics and Automation
  • Channel Revenue Management
  • Portfolio Optimization for Revenue Maximization
  • Customer Value-Based Pricing
  • Margin Enhancement for Top-Line Growth
Read the Interview - What is Twitter’s Approach to a Successful Pricing Strategy?

Read the Interview - What is Twitter’s Approach to a Successful Pricing Strategy?

The Asia Pricing Summit team conducted a virtual Q&A with Erik Szobota, Director, Global Yield and Pricing at Twitter in their NYC office on how the tech giant is examining new revenue and pricing models. We discuss successful pricing strategies and collaboration as well as key areas of focus for a global game plan.

Read the Article - Why Dynamic Pricing is an Advantage in B2B

Read the Article - Why Dynamic Pricing is an Advantage in B2B

In this article we explore

  • Why dynamic pricing is an advantage in the B2B world and why B2B brands should incorporate it
  • How you can make it work within your B2B business and what the benefits are
  • And how it can support your human workforce
Read the Article - Aligning Functions through Best Practice: A Roadmap to Commercial Excellence

Read the Article - Aligning Functions through Best Practice: A Roadmap to Commercial Excellence

While attaining true commercial excellence involves a wide range of programs, market leaders are experiencing notable success when the key functions of sales, marketing, pricing and customer services are working together, as one. By aligning these functions and giving them the means to collaborate effectively, companies can expect to make their commercial excellence journey smoother and more impactful from the start.

Read the Article - Is Value-Based Pricing Really Worth It?

Read the Article - Is Value-Based Pricing Really Worth It?

Pricing is re-emerging as an actively-pursued strategy because it can make a difference in sales, as well as attracting new customers. Value-based pricing has returned to the fore. Some pricing specialists. But to what extent does value-based pricing work as an affective profit lever? Is it really worth the effort?