Erik Szobota is the Director of Global Yield and Pricing at Twitter, Inc. Over the past decade, he has held various Yield and Pricing positions in the media industry, most notably at Turner (TNT, TBS, Cartoon Network, Adult Swim, TruTV), ABC Digital and CNN Digital. In his current role, Szobota is responsible for partnering with cross functional teams to provide proactive and strategic insights that drive revenue growth. His primary focus is identifying advertising and revenue opportunities through segmentation, inventory pricing analysis, utilization reporting and channel optimization through predictive modeling. Szobota holds a Bachelor’s degree in Music Management from The Hartt School (University of Hartford) and a Master’s of Science degree in Project Management from Boston University.
As director of global yield and pricing for Twitter, Erik makes sure he is aware of the good, the bad and the ugly of pricing. How so? He has the data. Using systems and tools, he is able to capture customer feedback, trends, and commonalities to implement improvements within pricing and communicate with other departmental teams on the ‘why’ behind their pricing methodology.
· Setting up a step-by-step process to input, clean and assess data
· Building a data narrative to communicate key pricing insights
· Recruiting key stakeholders to align on your message and change assumptions with data-driven facts