Jessica currently leads pricing across Lazada Singapore inclusive of RedMart. She have developed and implement pricing strategy from RedMart through external data and category centric insight supporting category focus actions. Prior to Lazada, she took multiple pricing roles in telecom industry. Jessica holds bachelor of computer science degree and also CPA designation.
· Assessing market potential, customer demographics and competition for new product launch
· Aligning your pricing with customer’s expectations
· Monitoring performance and scaling growth with effective strategies