Remi Cheriex

Director of Commercial Transformation FrieslandCampina

Remi has over 11 years of experience in general management, commerce, finance and corporate strategy in (FM)CG and Retail across Asia (6 years) and Europe (5 years). He is a result-driven leader with a strong focus on customer centricity, top-line growth, spend productivity and team development. Remi is currently Director Commercial Transformation for FrieslandCampina, a global top-5 dairy player with >EUR 12bln revenue. His key responsibilities are to (1) accelerate commercial performance based on branded growth, (2) ensure best-in-class execution, (3) implement revenue growth management and (4) elevate commercial capabilities. Previously at FrieslandCampina, Remi was Finance Director for Singapore and Head of M&A and Business Development for Asia. Prior to joining FrieslandCampina, Remi worked for Roland Berger Strategy Consultants as a Senior Consultant in their Amsterdam office. Remi holds an MBA from INSEAD, is a CFA Charterholder and has a MSc degree in Economics from Erasmus University in the Netherlands. He is a certified Chinese Mandarin speaker and passionate about data based insights and turnarounds. A key professional goal for Remi is to support teams in building sustainable capabilities and dynamic team cultures to keep pace with a continuous changing environment.

CONFERENCE DAY 2

Wednesday, August 21st, 2019

11:50 AM Moving Beyond Pricing Excellence Towards Customer-Centric Commercial Excellence

How are organisations deploying commercial excellence strategies? What has been the financial impact on their business? In this session, Remi covers more on:

 

·        How does pricing fit into other key processes including sales and marketing?

·        Developing customer and market-specific commercial programs to improve loyalty and profitability

·        Finding the right balance between profitability and customer experience

Check out the incredible speaker line-up to see who will be joining Remi.

Download The Latest Agenda