18 - 19 February, 2020
Roda Al Bustan, Dubai, UAE

Exclusive Strategy Tours & Site Visits: Monday, 22 October 2018

An experiential day where we take you on a strategy journey through some of the most impressive current and upcoming projects in Dubai.
We’ll also include a deep-dive workshop which will equip you with detailed approaches to destination marketing as well as digital art and content for visitor engagement!

9:00 am - 9:15 am Welcome address by IQPC & Dubai Culture

9:15 am - 10:45 am Tour One: Etihad Museum

Senior representatives from Dubai Culture will walk you through this magnificent project showcasing UAE heritage through a series of interactive pavilions and digital content.

The tour will cover insights related to:
  • Unique design & engineering challenges in constructing this project in just 18months!
  • Storytelling and theming strategy and how this was integrated into the project design
  • Crowd sourcing collections and exhibits
  • Visitor engagement and experience initiatives
  • The role of technology and digital

10:45 am - 11:00 am Networking break

11:00 am - 12:00 pm Resume Tour One

12:00 pm - 1:00 pm Lunch break

1:00 pm - 4:00 pm Tour Two: Shindagha heritage district

Senior representatives from Architectural Heritage Society and Dubai Municipality will guide you through the Shindagha Heritage District project which aims at creating new cultural and commercial opportunities in the historical neighbourhood and attracting 12 million visitors to the area by 2020.

The tour will cover insights related to:
  • Guided tour of the completed phase 1 of the project
  • Insight into the multiple museum projects planned including Shindagha Museum project

4:00 pm - 4:00 pm End of Day

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.