Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Atlantis, The Palm, Dubai, United Arab Emirates

Pre-Conference Workshops: Sunday, 05 April 2020

8:00 am - 9:00 am Creating Compelling Cinema Content

With online streaming platforms disrupting the industry by offering high quality content and so many convenient options for viewing the content, the need for consumers to leave their homes has decreased tremendously.

This workshop will look at what it will take from the cinema exhibitors to drive consumers to go to the cinema.

  • Which content other than blockbusters will attract clients - eSports Tournaments, live sports?
  • Is licensing live sport streaming at cinemas the future?
  • How to improve relationships with film distributors?
  • Should online and traditional join hands in content distribution?
  • If so, what are the best strategies and practices to enter mutually beneficial partnerships with the online streaming platforms?
  • How can cinema experiences be enhanced to attract all visitors, increase spent and have them returning?

9:00 am - 10:00 am Designing And Developing a Competitive Retailtainment Destination

Gone are the days of having single use centres, the future of sustainable malls lies in creating mixed-use destinations. Malls are entering the entertainment and tourist attraction industry by building retailtainment destinations.

Expert workshop facilitators will assist the audience with establishing successful mixeduse centres from designing, building, theming, leasing, launching, marketing as well as expanding in the future.

How can we create the perfect mix between retail, F&B and entertainment?

Deep-dive into previous global failed projects and examining what went wrong so their mistakes will not be repeated in the future.