18 - 19 February, 2020
Roda Al Bustan, Dubai, UAE

Workshop Day: Wednesday, 24 October 2018

11:50 am - 3:20 pm Workshop: Creating next-gen experiences: The essential ingredients of your digital strategy

Faced with changing consumer demographics, evolving expectations and an explosion of competing new entertainment options, cultural attractions must have a efficient digital strategy in place to offer a more engaging and immersive journey for their visitors

This interactive class will:

  • Demonstrate how digitalisation is the key to driving innovation and providing opportunities of value creation. Learn how cultural tourism attractions and heritage sites can deploy the latest technology to retain customer loyalty, generate new business and streamline their processes.
  • Insights from a leading digital expert, this workshop will combine educational keynote presentations with open discussions to ensure you get the answers to all your burning questions!
The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.