Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Atlantis, The Palm, Dubai, United Arab Emirates

Content Library

Event Guide for Tourism, Attractions, Leisure and Entertainment 2020

From 5-7 April 2020, over 500 of the most influential leaders within the Middle East’s Theme Parks, Cinemas, Malls, Entertainment Centres and Tourist Attractions will come together in Dubai, UAE at the Tourism, Attractions, Leisure and Entertainment (#TALE2020) show to share ...

Additional Event Information


The highly anticipated TALE AWARDS 2020 is now open for submissions. Honouring the Middle Eastern tourism, attractions, leisure and entertainment industry, this award ceremony is being organised in an effort to recognize the achievenments and innovations shown by individual and organisations who are pushing the boundaries theme parks, malls, cinemas...

Sponsorship enquiry

TALE 2020 Show Guide - Sponsorship & Exhibition Opportunities

The only event in MENA to bring you closer to the billion dollar tourism, attractions, leisure and entertainment industry. Join 500+ Executives And Be A Part Of The Revolution! Do you want to connect with them? They have challenges that you can solve – and they want to hear about...

TALE 2020 - Exhibitor Floor Plan

Interested to attend as a sponsor or exhibitor? Take a look at our exhibition floor plan and get an idea of the exhibitor zones so you can reserve your slots based on your solutions and expertise. 

Snapshot Attendee List From Previous Editions

Keen to know who joined us previously? Take a sneak peek of the connections you can make at #TALE2020.

Past Presentations

STRATEGIC PARTNERSHIP: Leisure and Entertainment Assets

This exclusive presentation by DXB Entertainments demonstrates how they have developed a number of strategic partnership deals where partners such as First Abu Dhabi Bank, Etisalat, Pepsi, McDonald’s, Baskin Robbins etc. have invested millions of dirhams commercially and provided them with marketing support to promote and sale offerings.

The Evolution of Saudi's Entertainment Industry

This presentation will demonstrate how Saudi Arabia's $64 billion investment in entertainment will drive the economy and contribute to the ‘don’t travel’ initiative.

Reports and Articles

State Of The Market Middle East: Cultural Tourism, Attractions, Leisure & Entertainment

We recently conducted a survey to gain insights on the state of the market for the tourism, attractions, leisure and entertainment industry in the Middle East. Results uncovered were very interesting and informative and shows the challenges the industry are facing as well as what’s needed by the industry to...

The pearls and pixels of Attraktion!

Attraktion!’s new Cinesplash 5D theater at Yas Waterworld Abu Dhabi highlights the company’s innovation in creating next gen media-based attractions. Download this article now to learn more from Markus Beyr, CEO, Attraktion! GmbH. 

Report - Saudi Vision 2030 and its Leisure and Attraction Goals

Each year, Saudi Arabians spend around $20 billion on recreation in other countries and the Saudi Arabian Government aims to encourage its populace to spend much more of that money domestically. This has encouraged a sea change across the country in terms of growing its blank page of an entertainment...

Investing in fun: Exploring the rapid development of Saudi Arabia's entertainment and leisure industry

Saudi Arabia is dynamically driving the creation of a revitalised and expanded leisure and entertainment industry. Download our report now to understand the key drivers behind this national and regional mega trend that represents investment opportunities worth hundreds of billions of dollars. Major projects explored include: The Red Sea Project, NEOM Mega City,...

eBook - Attractions, Cultural Heritage, Leisure & Tourism Development in the Middle East

Download the complimentary e-book which highlights:Upcoming leisure and entertainment projects in the regionSignificance of promoting cultural tourism in the Middle EastSaudi Vision 2030 and its entertainment goalsExploring facts and figures for British museums