Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Atlantis, The Palm, Dubai, United Arab Emirates

April Mendoza

Head of Commercial - GCC Cinépolis Corporativo

Working to start up a new territory in the Middle East for Cinepolis as she is responsible for branding, marketing and food and beverage for the Luxury and Premium concepts. She is an experienced Vice President Marketing/F&B with a demonstrated history of working in the hospitality and entertainment industry. 

Conference Day One: Monday, 06 April 2020

Monday, April 6th, 2020

2:40 PM Beyond Popcorn! Is Your Cinema F&B Innovations and Offers Increasing Your Revenue as it Could?

By 1945, half of all popcorns in America were consumed in movie theatres. More than 70 years later in 2016, popcorns were still the driving force of AMC’s theatre revenue increase. Revenue increased with 12% between 2015 and 2016 although ticket sales sunk. Movie theatres are distinguished from one another by the experiences they offer. How can cinemas really maximise on the need for ‘new’ F&B products beyond popcorns?

Conference Day Two: Tuesday, 07 April 2020

Tuesday, April 7th, 2020

2:10 PM How to Attract Kids to the Cinema in UAE & KSA? – Beyond Just Animation Content

Latest kids’ cinema coming to KSA will feature jungle gym with slide and ball pit as well as bean-bag seating, emphasising the importance of kids in the journey to keeping cinemas alive. Kids are the future of entertainment - how can we innovate to ensure that children stay attracted and intrigued?

Check out the incredible speaker line-up to see who will be joining April.

Download The Latest Agenda