Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Guillaume Darlix

CCO – Retail Aswaq Management

Heads up the commercial teams in charge of centres such as the Abu Dhabi Mall, Etihad Towers, Masdar City Plaza, Fatima Park, Paragon Bay Mall, Souq Al Jami as well as the recently signed Al Ruwais Mall.

Conference Day Two: Tuesday, 07 April 2020

Tuesday, April 7th, 2020

10:00 AM Panel Discussion: Generation Z Offers New Hope to Shopping Malls & Entertainment Hubs – What Are They Offered in Return? Is That Good Enough to Keep Them Interested?

GenZ’ers are just entering their prime spending years and looking to shake up the retail market as they acquire their purchasing power. GenZ’ers 16 to 21 in the US spend an estimated $143 billion a year, according to a 2018 report from Barkley. According to a survey done by the National Retail Federation (NRF), 76% of this generation said that physical stores are their preferred purchasing channel that provide better shopping experience despite all the love for online shopping. How do you ensure that you attract this generation and their newly found spending habits? Discuss the best strategies to move your focus from millennials to the upcoming generation Z

Check out the incredible speaker line-up to see who will be joining Guillaume.

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