Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Guillaume Thfoin

Head of Data & Analytics Majid Al Futtaim

The key player in Majid Al Futtaim’s ambitious digital transformation journey, in charge of building and scaling up the first and the best Digital & Analytics team in the region. His mission is to build the ecosystem of Data, Science, Products and partnerships to enable the businesses to reach their ambitious growth targets.

Conference Day Two: Tuesday, 07 April 2020

Tuesday, April 7th, 2020

11:30 AM Presentation: Boosting Profitability Through the Extensive Use of Customer Analytics

The use of customer analytics has become vital with immense impact on performance. 50% of organisations that use customer analytics to gain valuable insights are likely to outperform their competitors. Judicious use of data analytics is the main reason for Netflix’s success. They collected several data sets from their 139 million subscribers to recommend movies and TV shows based on subscribers’ preferences which in return lead to an impressive customer retention rate of 93% compared to Hulu’s 64% and Amazon Prime’s 75%. What can be learnt from this? How to use customer analytics to deliver personalised and innovative products and services in order to maximise revenue?


Check out the incredible speaker line-up to see who will be joining Guillaume.

Download The Latest Agenda