Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Matt Roberts

Director of Research & Analytics Formula 1 (UK)

Former head of insight teams at ESPN, BT Sport and Sky Sports currently for F1 data and insight strategy which helps drive fan engagement and commercial revenue opportunities for this global giant.

Conference Day Two: Tuesday, 07 April 2020

Tuesday, April 7th, 2020

11:50 AM International Case-study: Tracking Footfall Using Sensors for Future Strategies and Business Intelligence: Learnings From F1

For a sport running on data for years, Formula 1 has just recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations

  • Gain insights on the data tracking project from the man behind it
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda