For a sport running on data for years, Formula 1 has just recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations
Gain insights on the data tracking project from the man behind it
Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
How stadiums can use similar projects to increase partnerships and engagements
Check out the incredible speaker line-up to see who will be joining Matt.