Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Melissa Wingfield

Regional GM of Retail Marketing Al-Futtaim

Managing the regional strategic marketing, communications, branding and digital approach for the most anticipated all new Festival Plaza set to open end of 2019 as well as the established Festival City malls and retail brands across Qatar, Cairo and Dubai.

Conference Day Two: Tuesday, 07 April 2020

Tuesday, April 7th, 2020

2:40 PM Delivering a Retailtainment Destination Built Around Its Customers’ Needs – Festival Plaza’s Journey

Al-Futtaim has conducted extensive market research to identify their customers’ needs and Festival Plaza was born. The mall is centered around the customer demands and customer experience. What did they discover about the regions’ customers? What challenges were they faced with? What have they learnt?

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda